Why Comfortable Bras are Making a Come Back

Chatswood, Australia -- How many bras have you got in your top drawer that you never wear? Why aren't you wearing them? Do they leave red marks? Do the straps slip off? Do they get tight around the time of your period? How much did they cost? Do you rip your bra off the minute you get home? Do you wish that there were therapists outside change rooms?

Comfortable bras
Most of the bras on offer today are underwire. It can be difficult to find a comfortable soft cup bra. Underwire bras look great on the rack - you can see the shape the manufacturers believe you "should" be. Thousands of choices, and yet, so many of them get "orphaned" in your top drawer. The big problem being, the quiet assumption that our bodies are wrong... wrong shape, wrong size... just wrong. But is it really our problem? What's so hard about making a comfortable bra that actually fits?

Breasts come in hundreds of shapes and sizes. Left and right are usually different as well. Your breasts are unique, and your breast size changes regularly... it's dynamic, not static. We pulse with the moon. Many women experience a substantial increase in breast size and sensitivity around the time of their period. Underwire bras, and in particular push up bras, have virtually no "give" or "yield" to allow for this waxing and waning. They are by definition, static and uncomfortable. If our bodies are dynamic, then it stands to reason that the bras we wear should be dynamic, and comfortable as well.

Instead of imposing another external structure, bras would serve us better if they behaved like skin and muscle, rather than bone. It is possible to create effective support and good shape without underwire. Bodywise is an alternative to the current paradigm... a more "breast friendly" option. Simple, comfortable bras.

Why not be comfortable in a bra?
We all want to dress up and be a love goddess occasionally. A dramatic cleavage is lots of fun, but it's a bit of a worry if you feel you have to create this image all the time. Fashion needs to be seen as a joyful option not a compulsory requirement. Your sense of identity and self worth should not be dependent on wearing a tight restrictive bra. Who benefits from your discomfort? Why not be comfortable?

Becoming aware of the choices we make and why we make them, gives us self knowledge. Underwear and bra selection is one of the small choices we make everyday, which form the larger jigsaw puzzle of our self esteem. They say knowledge is power...but knowledge is only potential power. Acting on that knowledge is real power.

Bodywise offer a range of women’s underwear and bras which prove that you can be comfortable and sexy at the same time.

http://www.bodywise.com.au

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