Elaine Buxton Releases Podcast On Benefits Of Mystery Shopping

From: MMI Public Relations
Published: Tue May 18 2010

Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced the release of a podcast recorded with president and CEO Elaine Buxton on the benefits of mystery shopping. In the podcast, Buxton discusses how using mystery shop reports can increase accountability for service standards within an organization and help companies turn more customer interactions into sales. Buxton also describes how Confero’s clients have benefited from the use of mystery shoppers. Additionally, she explains how Confero selects mystery shoppers, and touches on the growing popularity of mystery shopping. To listen to the podcast, visit www.conferoinc.com/blog/entry/confero-releases-podcast-about-mystery-shopping.

"Ongoing mystery shops are a great way to measure, reward and improve positive employee behaviors. They are also a very effective way to keep customer service expectations top of mind throughout the organization," said Buxton. "Through this podcast, we hope to answer any questions others may have about mystery shopping and how they can use this unique evaluation tool to improve their business."

Podcast on Benefits of Mystery Shopping

Confero’s Blog

- Buxton is president of the board of directors for the Mystery Shopping Providers Association (MSPA) (www.mysteryshop.org), an organization dedicated to improving the quality of service in the retail industry through the establishment of professional standards and ethics for the industry, as well as the education of providers, clients and shoppers on service quality.

- She was named a 2009 Woman Extraordinaire honoree, distinguishing her as a leader, innovator, problem solver and inspiration to other business women in the Research Triangle region.

- Buxton was honored as an Enterprising Women of the Year in 2010 by Enterprising Women magazine. This award honors women business owners who have demonstrated that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. Additionally, she serves on the advisory board for Enterprising Women magazine, on which she provides advice to the publication’s staff to tailor the publication to meet the needs of entrepreneurial women.

Confero, Inc. is a national customer experience measurement firm dedicated to helping clients provide outstanding service to their customers. The firm offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs. Serving all of the United States and Canada, Confero utilizes more than 130,000 independently-contracted mystery shoppers who provide accurate, objective feedback to help companies identify competitive opportunities and increase customer service accountability throughout their organizations. In 2009, Confero was ranked on Inc. magazine’s Inc. 5000 list, distinguishing the firm as one of the nation’s fastest-growing privately held businesses. In addition, Confero ranked No. 51 on a 2009 Top 100 N.C. Small Businesses list. For more information, call (800) 326-3880 or visit www.conferoinc.com.

Jill Mastrangelo
MMI Public Relations
(919) 233-6600

Company: MMI Public Relations
Contact Email: onlinenews@mmimarketing.com
Contact Phone: 919-233-6600

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