Virtual Tours 2.0 – customer experience like never before

Boring virtual tours are a thing of the past. The new 360 degrees video and audio embedded virtual tours ‘teleport’ the viewer in the centre of the action. This creates a dynamic virtual experience almost as genuine and personal as a real life impression. Viewers can now identify with the passengers of a luxury cruise ship enjoying a lovely night on the ship’s deck or they could see themselves in a five star resort indulging in a relaxing massage. An example of such a virtual tour can be experienced here – www.contrastdesign.co.uk/olsen

Companies can use this tool to decrease the ubiquitous risk of purchasing online by helping their customers make faster decisions and forget about second thoughts. According to a survey carried out by Jack Morton, a global advertising agency, more than 70% of respondents agreed that experiencing a product or service before buying it will increase their purchase consideration.

This method of building reassurance is helpful not only for prospects but also for existing customers. The unique personal experience provided by a virtual tour can increase customers’ brand loyalty while enhancing brand attitude. This is especially valuable during tough economic times when the extremely competitive business environment led many companies struggling to maintain their existing customers.

David Power, MD at Contrast Design, a pioneer of this technology, comments: "we are very pleased to be able to release a fully-controllable marketing tool that is exciting to experience and profitable in terms of cost savings and leads generation. It is probably one of the most powerful and cost-effective solutions for converting online page impressions into tangible business".