Ernest Jones announces online launch of Daisy stack ring collection

From: Ernest Jones
Published: Mon Jun 14 2010

Ernest Jones, the diamond and watch specialist has announced the launch of Daisy stack rings online and in stores nationwide.

The Daisy stack ring collection at Ernest Jones offers consumers a fresh new angle on customisable jewellery and the opportunity to express their creativity. The sterling silver rings are available in a variety of designs, and fit together perfectly in any order. This allows complete freedom for consumers to express themselves by mixing and matching different rings together to suit their tastes.

As with the current fashion for self designed bead and charm bracelets and necklaces, the Daisy collection offers high quality, fashionable design with fun and colourful jewellery for consumers to make their own fashion statements.

Daisy takes its inspiration from nature and features a range of sterling silver rings crafted into flowers and natural organic shapes and textures. Distinctly English, and with designs that will appeal to all ages, Daisy features over 150 different rings, allowing Ernest Jones customers to mix and match their look and be in control of their own style. The collection features Daisy flower designs, bees, crystals, frog princes, petals, floral designs, rope rings and bright colours to guarantee variety and choice for customers wishing to build a collection of their own.

By launching the Daisy jewellery brand, Ernest Jones is expanding its range of customisable jewellery, which previously had involved promoting bead and charm brands. The introduction of Daisy widens the Ernest Jones customisable offering to include rings, allowing the high street jeweller to develop even further the opportunities offered by customisable jewellery and gives the consumer a greater choice when shopping.

Daisy stack rings and other customisable jewellery brands also offer great value for money. Each ring is very competitively priced and the versatility of the collection allows for consumers to get greater value from their purchase as they can vary and mix the style of their rings.

The Daisy brand was founded in 1972 on the Portobello Road in Notting Hill with the Daisy stack ring collection launched in 2009. Originally selling Mexican silver to the local community, the brand eventually expanded into national distribution and developed the Daisy stack ring collection. Daisy jewellery also offers collections of jewellery beyond its Stack ring collection and is always developing new inspirations and looks.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Celebrating its 60th Anniversary this year, Ernest Jones offers a wide range of leading brand watches, bracelets, necklaces and rings. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place
3 Maxwell Road
0208 207 8312
Company: Ernest Jones
Contact Name: Tim Lundberg
Contact Email:
Contact Phone: 0208 207 8312

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