Tesco aims for top marks with lowest price school uniform

Tesco is aiming for top marks with parents this summer by launching a one-price-fits-all school uniform for just £3.75*, the lowest price available.

The fixed price is frozen at last year's level and it applies to all sizes, giving parents on the tightest budgets great value. Usually, retailers vary prices as the uniform sizes get bigger so parents with older children have to pay more.

Jan Marchant, Tesco Clothing Buying Director said: "Parents like different price options for Back to School and our Value range offers them a fantastic, quality product, produced in line with Ethical Trading Initiative guidelines, at an unbeatable price.  For just £3.75, parents can buy a single uniform in any size from 3 to 16 years."

Tesco's Value school uniform has been rigorously tested for tough school wear and tear to British and European Testing Standards.

This year Tesco has expanded its Back to School offering with 27 new products as well as stepping up quality with updated features and superior quality across half the range, yet sticking to last year's prices. New features include kid-proof sealed hems on all boys school trousers, adjustable waists up to 12 - 13 years; bigger pockets and rain resist coating on coats helping to keep the kids warm and dry. The range includes a full Fairtrade Cotton uniform for the first time.

The Tesco Back to School range is a wide range that includes shirts, pique polo shirts, trousers, skirts, pinafores, and coats is available in 450 stores. For parents that need to stock up on essential Back to School items such as shirts, pique polo shirts, socks and briefs, these will be available in 725 stores across the country, including Metro stores.  The Value school uniform will be available in 200 stores and online.

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Notes to editors:
*£3.75 uniform applies to the Tesco Value uniform, and includes a polo shirt (50p), sweatshirt (£1.75), and trousers (£1.50) or skirt (£1.50).  Value uniform available in 200 stores from 14th June 2010.  Available in ages 3-16. Three for two deal on Value school uniforms available online with free delivery.

About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, clothes, gifts, telecoms and even baby buggies. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.

PR Contact:
Hayley Simpson
Tesco Corporate & Legal Affairs
New Tesco House
Delamare Road
Cheshunt
Herts
EN8 9SL
01992 644645
www.tesco.com