Displaysense seeks to fashion a change on UK high streets

From: Displaysense
Published: Tue Jun 29 2010

Displaysense has launched a new fashion section on their website aimed at making Britain's clothing stores more appealing.

Experts in the retail and exhibition display markets, Displaysense is one of the UK’s leading suppliers of mannequins and coat hangers and is looking to help shop owners across the country recapture their customer base, post recession.

With the new fashion display range on board, it is hoped that clothing retailers of all sizes can encourage customers to come in off the high street and part with their hard earned cash.

Small businesses in particular can benefit enormously by revamping and upgrading their shop window and shop floor displays to create a more engaging product showcase and provide customers with a more pleasant shopping experience.

According to Retail Week, online sales of clothes increased by a massive 32% in May, a sign that people are willing to spend more as the dark clouds of recession slowly make way for the blue skies of a brighter economy. Bricks and mortar companies with an online presence actually capture more of this market, but can do more by offering modern and attractive shopping environments which a lot of stores are lacking.

The companies new Fashion section features a host of fresh products that have been sourced over the past few months including a huge range of new vintage mannequin busts and wall mounted display systems such as spur shelving and clothing rails; integral parts of successful clothing and garment promotion.

Steve Whittle, the marketing director at Displaysense commented on the company's decision to launch the new range. He said: "It's important for high street fashion retailers to understand the impact of poorly designed and dated shop layouts. Having any hope of competing with online stores, businesses should reinvest in their premises to give it a new lease of life and make it a more inviting proposition for consumers."

The recent announcement that VAT is set to increase to 20% in January could hit smaller businesses who don’t take it upon themselves to update their fashion displays and encourage those all important sales.

"Retailers in the fashion industry may have to spend money to make money, but this is better than not making any money at all," concluded Steve Whittle.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

For further information please contact:
Steve Whittle
Marketing Director
Rye Street
Bishop's Stortford
CM23 2HG
0845 2008139
Company: Displaysense
Contact Name: Steve Whittle
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 0845 2008139

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