Europcar provide a human sat-nav for Glasto

From: Europcar
Published: Fri Jul 02 2010

Europcar provided a the first ever human sat-nav to assist a London couple on their journey to Glastonbury music festival.

Following an internet search on Twitter and music forums to find the UK’s top Glasto expert, the UK's leading car hire company, Europcar picked Sunta Templeton from thousands of applicants to be the first ever human sat-nav and events guide for the famous music festival.

Sunta, 30, by day a music journalist was delivered along with their rental car as part of Europcar's weDeliver service to the home of Tracey Standbridge, 27, and her boyfriend Johnny Haynes, 30, who booked their personal Glastonbury guide for their hire car in an online trial offer.

Sunta has only missed one festival since 1997 and her line of work as a backstage reporter and interviewer gives her inside knowledge on the gossip and goings-on most festival goers don't get to see. Following one backstage meet, she even appeared on the Pyramid Stage with Elbow in 2004 to join in singing 'Grace Under Pressure'.

Sunta was on hand for the journey to help plan Tracey and Johnny's five days at the Pilton Farm festival site. As well as her top tips on acts to see - Gorillaz, Orbital and Rolf Harris - Sunta advised the couple on the essentials of the experience from camping to waterholes.

Tracey said: "It was great to meet Sunta, our 'Guru', and have her travel down with us. She really did know everything there is to know about Glastonbury including events off the beaten track which really helped make our weekend special. We have loads of festivals planned this summer and will definitely consider using a 'Guru' again."

Jenny Smith, Brand Manager, Europcar said: "As well as delivering a car to customers homes, work or hotel, we wanted to be the first to provide the ultimate added extra to ensure customers get the most out of their travel experience.

"If the idea catches on we'll be looking at everything from a 'Shakespeare Guru' for Stratford-Upon-Avon to offering a 'Gastro Guru' service for some of the Continent's top foodie locations such as Lyon in France, the European city with the most Michelin stars. Customers would simply use Europcar's Airport Connect service to be greeted by both their car and Guru - meaning that technology could be replaced by local inside knowledge.

"For events and excursions this summer, Europcar has the largest fleet of cars in the UK and our up to 50% off promotion means that car hire is a great value option, with or without a guru."

- ENDS -

Notes to editors:

About weDeliver:
Europcar’s weDeliver service offers free delivery and collection when hiring a car for two days or more (the second hire day starts at 24½ hours).
The service includes:
-Free delivery within 15 miles of the nearest station
-One hour delivery window
-Delivery within central London now available
-Delivery to a home, business or hotel address

weDeliver can be used in conjunction with Airport Connect for an even easier transfer. Europcar also now employs a fleet of 195 mini-motor bikes and 20 electric bikes helping to keep C02 emissions down.

About Airport connect:
-Europcar offers both return and one-way hire to/from and between any UK airports
-Customers can book any size of car to suit the size of their group and the amount of luggage.

About Europcar:
Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, Africa, the Middle East, Latin America and Asia-Pacific. Excluding franchise operations, in 2009 Europcar signed 9.5 million rental contracts, with 7,000 employees and a fleet exceeding 190,000 vehicles.

PR Contact:
Gloria Trapezaris
Second Floor
15 Bermondsey Square
020 7234 9150
Company: Europcar
Contact Name: Gloria Trapezaris
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Contact Phone: 020 7234 9150

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