House of Fraser announces Crème de la Mer Regenerating Serum now available online

House of Fraser, the premium department store, is now offering its online shoppers The Regenerating Serum from the prestigious beauty brand Crème de la Mer.

Crème de la Mer was conceived under extraordinary circumstances. Years ago, aerospace physicist Dr. Max Huber set out to create a cream to help improve the appearance of his scars he had suffered as a result of burns from a lab accident. Intrigued by the regenerative properties of sea kelp and the physical energies of light and sound, he began his research into bio-fermentation and years later came to perfect The Miracle Broth and the legendary Crème de la Mer.

The Regenerating Ferment helps skin support its own natural production of collagen, elastin and other "youth proteins", harnessing the power of the skin's ability to renew its appearance. To this day, the powers of The Miracle Broth, Dr. Huber’s 'elixir', remain at the heart of Crème de la Mer’s latest innovation in skin care; The Regenerating Serum. As well as containing the Miracle Broth, the serum also includes the new Regenerating Ferment, derived from marine plant stem cells.

Current scientific studies suggest that lines and wrinkles are "micro-scars" to the skin's underlying support network. Their formation is thought to be triggered by irritation caused by a variety of internal and external stressors such as UV sunlight and free radicals. These stressors can lead to the destruction of collagen, which in turn provokes premature skin ageing.

Inspired by these findings, The Max Huber Research Labs have created The Regenerating Serum, Crème de la Mer’s new anti-ageing powerhouse. The Regenerating Serum not only contains a high concentration of Crème de la Mer’s proprietary Miracle Broth, but it also includes the new Regenerating Ferment, derived from marine plant stem cells.

Selected for its vigour and ability to withstand and resist stress, the stem cells of a marine plant Eryngium Maritimum are harvested and grown in a lab through sustainable processes. The cultivated cells and the liquid that contains them are then fermented, using sono-chemistry that helps to boost the activity of the ingredients to create The Regenerating Ferment. It’s a process similar to that which Dr. Max Huber pioneered when he created its predecessor, The Miracle Broth in Crème de la Mer's Moisturizing Cream.

House of Fraser offers a range of Crème de la Mer skincare, including The Regenerating Serum. With continued use of Crème de la Mer's The Regenerating Serum, the appearance of lines, wrinkles and pores is significantly diminished for a seemingly ageless look.

The Regenerating Serum is now available online at House of Fraser.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website, selling a range of goods from luxury skincare to electrical goods and clothing. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

House of Fraser media contact:
Rea Shahroudi
Online Acquisitions Manager
House of Fraser
27 Baker Street
London
W1U 8AH
020 7003 4102
www.houseoffraser.co.uk