Reassuringly Expensive

As the UK’s package holiday firms, desperate to boost sales ahead of the last-minute rush in summer, prepare for the annual summer price war – that will see thousands of summer breaks dramatically discounted (with 50% slashed off the price of some trips) and result in holidays selling for as little as £99 – a new operator has emerged, Exclusive Accommodation (www.exclusiveaccommodation.co.uk), that unashamedly states its products are not for those looking to save a few pounds.

Comments Carole Purnell, Managing Director of Exclusive Accommodation: "It is important for the travel industry to understand market needs and provide solutions to emerging trends. Not everyone is looking for the chance to save £100 by booking a vacation two days before they travel. Exclusive Accommodation is positioned to provide discerning travellers with high value for money, exceptional standards of service and elite properties."

Developed in response to growing market demand, Exclusive Accommodation’s properties in and around Cape Town, South Africa, have quickly become the place where stars and luminaries of film, fashion, media, business and the arts go to relax and be indulged.

Continues Purnell: "Our personalised service means we can offer greater flexibility and the highest level of trip customisation, whilst ensuring that clients enjoy the peace of mind of knowing they have booked precisely the property and holiday they want."

Aimed at those who want to unwind in a luxurious and totally private setting, Exclusive Accommodation offers guests the chance to stay in some of South Africa’s most prestigious and expensive properties, including Bali Horn Bay Penthouse (sleeps six).

Overlooking Bali Bay Beach in the highly fashionable Camps Bay, the three-bedroomed penthouse apartment – with pale wood floors, huge glass doors and windows, large private rooftop-pool and contemporary minimalist decoration throughout – would not look out of place in Monaco or Los Angles. Plus, the apartment affords stunning, uninterrupted ocean views (guests can even watch dolphins swimming in the ocean from their beds) and dramatic mountain backdrops.

A number of upmarket and trendy restaurants, cocktail lounges, jazz bars, beauty spas and boutiques on Camps Bay Beach are also within a short walk. A week’s stay at Bali Horn Bay Penthouse, from November to April, costs £3,255 (total). Flights and car hire extra. For further information, contact Exclusive Accommodation on 01985 218 878 or visit the website www.exclusiveaccommodation.co.uk

Ends: 11 July 2005
Press: For further information, photography or press trip enquiries please contact Jamie Fox at Fox Vincent Associates on 020 7808 7151 or email jamie.fox@foxvincent.co.uk