Parity helps CPM cut the jargon with the launch of a new e-recruitment website

From: Parity Group PLC
Published: Tue Feb 06 2007

February 7th marks the launch of a new plain talking website, designed to take the jargon out of finding a rewarding career with one of the UK’s leading marketing consultancies. Built by Parity, the new site is focused on candidate attraction for recruiting staff from a wider pool of talent.

CPM people deliver over 300,000 face-to-face, 120,000 phone and 10,000 web contacts on behalf of clients each week. They recruit over 1,000 permanent employees each year for a variety of roles both in the field, visiting retail outlets and businesses and up to 15,000 people a year for shorter-term client projects. CPM have looked to Parity, known for its graduate recruitment outsourcing solutions and for the Fast Stream project, to provide an IT business solution which transforms their processes in large scale temporary and permanent recruiting.

Speaking about the launch of the new CPM Jobs site, the first phase of the project Tracey Humphries, Head of Recruitment, CPM said: "Potential candidates are increasingly using the internet when looking for a job so it’s vital that we have a website dedicated specifically to them.

"As we recruit based on attitude and then train people in the skills required to do their specific job, many of our potential recruits are unaware of the range of career opportunities CPM can offer – from helping a variety of brands sell more based in a specific store or managing a territory driving sales for a particular brand, to working as either a communicator or client facing manager in one of our offices.

"The purpose of this site is to entice everybody from students looking for temporary holiday jobs, to high-flying commercial directors looking for their next move, to consider CPM.

"We are working hard to make sure ranks highly on the internet search engines and, once people visit the site, we are making sure our plain talking, no jargon approach explains exactly what people can expect from a career with CPM."

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Editorial notes:

Parity, uniquely for its size as a recruitment and business solutions specialist, offers a full range of IT services to major companies including:

Business process consultancy
Change management training
Management training
Technology training
Programming training
Development and management of complex IT systems
Oracle and Microsoft technology and application skills
Permanent and temporary IT staff

Customers across the group include: Alcatel, Allianz, British American Tobacco, CISCO, Department for Constitutional Affairs, Department for Work & Pensions, Glaxo Smith Kline, HBOS, Hewlett Packard, HSBC, IBM, Ministry of Defence, Department for Health, O2, Perot Systems, Royal Bank of Scotland, Siemens, Sony Ericsson, The Cabinet Office, T-Systems, Invest NI, Northern Ireland Electricity, The Charity Commission and Scottish Power

About CPM:
Delivering over 300,000 face-to-face, 120,000 phone and 10,000 web contacts for its clients each week, CPM is the UK and Europe’s leading customer acquisition and management company. Established in 1936, its heritage lies in field marketing although it now also offers a comprehensive number of contact solutions, both within retail sector and direct to client’s end consumers. It is the number one field marketing company and a top-10 telemarketing company within both the UK and Europe.

Contact details:
For more information on Parity contact
Gina Cannon
Parity Group PLC
Thavies Inn House
7th Floor
3-4 Holborn Circus
020 7832 3500
Company: Parity Group PLC
Contact Name: Gina Cannon
Contact Email:
Contact Phone: 020 7832 3500

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