OnScreen Technologies, Inc. Launches RediAd Product Line

From: OnScreen Technologies
Published: Tue Mar 01 2005

SAFETY HARBOR, Fla., March 1, 2005 - OnScreen Technologies, Inc. (OTCBB: ONSC) today announced the launch of the RediAd(TM) product line, which features a new generation of bright LED signs specifically designed for retail point of purchase advertising markets. The first product introduction will be marketed under the name "The Living Window," (see http://www.rediad.com) and will enable retailers to communicate a bright three-to-six-line text message directly to its customers at all times through a 15 to 30 square foot, lightweight, see-through sign that can be easily deployed to any window. Another important feature of this launch with wireless control is the ability to link Amber Alert and Emergency Messaging to RediAd products in times of need. OnScreen will be spearheading a number of initiatives to allow the appropriate government agencies - in cooperation with RediAd customers - to temporarily and instantly output emergency messages on the RediAd platform.

"Our new RediAd(TM) product line is designed for commercial customers who seek to increase the volume of local customer traffic both on-premise and from a distance," stated John "JT" Thatch, CEO of OnScreen Technologies. "This new product offers advertisers the opportunity to deploy OnScreen's proprietary unique features that takes on-site retail advertising to a whole new level. Also, The Living Window enables any business owner or corporate executive to send a message to one or multiple locations in a matter of seconds from their computer." Thatch added that, "This new product line has the capability to provide highly effective advertising to several different vertical markets with very different buying habits, such as auto dealerships, grocery stores, movie theaters, malls, and restaurants. The commercialization of our technology continues to proceed according to our plan, and we remain confident that the product will find its mark with our target customers and will contribute to the future enrichment of our shareholders."

Steve Velte, President of the OnScreen Products Division said, "One of the most appealing factors of The Living Window is a revolutionary product design that maintains the integrity of an existing building's architecture. The transparent design of the signs allows ambient light to enter, customers to see in and employees to see out, all while a variety of text and graphics modes are being displayed and controlled by advertisers or retailers over the Internet through a wireless network. In addition, the signs are up to 70% lighter than most comparable signs - allowing them to be installed in any window or suspended in virtually any environment. We expect to have Living Window units available in late April this year. Special attention has been given to craft wireless programming control through our strategic partners eLutions and the Nextel (NASDAQ NM: NXTL - News) network into our product introductions. This will allow us to support the needs of national retail customers where cooperative advertising could be a significant source of demand for this signage," Velte concluded.

About OnScreen Technologies, Inc.

OnScreen Technologies, using a revolutionary patent-pending technology, is developing next generation LED video displays to provide communication solutions for the Department of Transportation, Homeland Security, law enforcement, emergency responders, and the indoor/outdoor advertising industry. OnScreen(TM) Technologies produces LED display signs and video displays that are lighter, brighter and less expensive to install and support than current LED signs in the marketplace. More about OnScreen Technologies is available at http://www.onscreentech.com, http://www.redialert.com and http://www.rediad.com

Cautionary Warning Regarding Forward-Looking Statements
This press release contains "forward-looking statements," that may be identified by terminology such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of such terms and other comparable terminology. Actual results may differ materially from the predictions discussed. Additional factors that could materially affect our forward-looking statements include general economic and business conditions; the future results of projected contracts being executed; changes in the marketplace through zoning and government regulations involving LED (led emitting diodes); the success of our brand awareness campaign; ability to raise additional capital; competition; ability to build strategic relationships with manufacturers and/or customers; the protection of our intellectual property rights; and other factors over which the Company has little or no control, including those that the Company incorporates by reference in its Form 8-Ks, 10-Ks, and 10-Qs that it periodically files with the SEC.

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OnScreen Technologies, Inc., Clearwater, Fla.
Ray Oliver, 727-797-6664
Cameron Associates, New York
Peter Seltzberg, 212-554-5487

Company: OnScreen Technologies
Contact Name: Ray Oliver
Contact Email: ro@onscreen.com
Contact Phone: 727-797-6664

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