Superbreak sees increase in demand for attraction breaks for October half term

From: Superbreak Mini-Holidays
Published: Tue Oct 05 2010

Superbreak, the Yorkshire based short break provider, has reported a surge in demand for its attraction break product as the October Half Term holidays approach.

This year, Superbreak hopes to offer its customers even more value and choice by securing great availability with both hotel providers and some of the leading UK theme parks and attractions during the half term week. The tour operator’s long-standing relationships with the theme parks, has allowed them to create a range of attraction breaks for families, thrill seekers and group travellers alike.

Popular packages with Superbreak customers so far include the Alton Towers 'Scarefest' and Thorpe Park’s 'Fright Nights', which sees both parks open until late on selected dates between the 16th and 31st October, as well as hotel and ticket inclusive packages to London Dungeon's 'Jack O'Lantern' event. For families with young children, the short break provider has also announced a host of new packages for Disney’s '100 Years of Magic' at the O2 Arena, offering a selection of morning, afternoon and evening tickets to the event from £192 for a family of four.

As with all Superbreak attraction breaks, customers have a choice of hotels close to all the UK’s top theme parks and attraction venues, plus a choice of ticket options, rail travel and additional sightseeing passes making the breaks affordable whatever the budget.

In 2009, over 10,000 passengers enjoyed an attraction break with Superbreak, with many taking their break during the October half term period. Sales for this year are already proving strong and the tour operator hopes the breadth of product available this year will further enhance their attraction break offering.

Online Marketing Manager at Superbreak, Khalid Amin, commented: "The past few years has been an exciting time for our Attraction Break product with many new additions to the programme. The strong relationships we maintain with many of the UK and overseas top theme parks and visitor attractions continually allow us to provide our customers the best in value and choice."

Note to Editors

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products including London hotels and York hotels.

For further information on Superbreak or on this PR, please contact:

Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043
Company: Superbreak Mini-Holidays
Contact Name: Khalid Amin
Contact Email:
Contact Phone: (01904) 436043

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