Ernest Jones has announced the launch of Amanda Wakeley jewellery

From: Ernest Jones
Published: Mon Oct 11 2010

Ernest Jones, the diamond and watch specialist has announced the launch of Amanda Wakeley jewellery, exclusively designed for Ernest Jones. Winner of three British Fashion Awards for Glamour, Amanda Wakeley is synonymous with luxury and sophistication. The collection at Ernest Jones features four key themes of stylish jewellery; 'The Statement', 'Linear Vintage', 'Skinny Diamonds', The Drop and 'The Zodiac'. Each theme captures a mood and look perfectly, whilst remaining glamorous, fashionable and elegant.

Inspired by the understated allure of her fashion collections, the Amanda Wakeley jewellery collection has been created exclusively for Ernest Jones. Each luxurious piece is crafted from chic sterling silver and hand-set with dazzling white, black or coffee-coloured diamonds.

Commenting on The Statement Collection, an elegant collection of jewellery for every day or evening wear, Amanda Wakeley said: "I wanted to create some bold pieces within the range by juxtaposing large sculptural shapes with tiny pavé diamond strips."

The Linear Vintage Collection from Amanda Wakeley combines the 'contemporary, clean lines of dazzling diamonds with classic vintage inspired milgrain finishing, with key pieces including vibrant sterling silver and diamond pendants, hoop earrings, rings and bangles.'

The Skinny Diamonds Collection is 'designed to be equally beautiful worn alone or stacked to give an endless layering combinations for a truly personalised look.'

Of The Zodiac Collection Amanda said that "the celestial influences of astrology combine with diamonds really appealed to me - easily worn with jeans or an evening dress. I hate the thought of diamond jewellery being kept only for social situations."

The Drop collection features long, elegant pendants and earrings. "I love fine jewellery to have versatility," said Amanda. "It's modern and relevant to how we live now. One moment the spiral diamond pendant can be on a skinny choker, the next suspended on a long super fine chain."

About Amanda Wakeley
Amanda Wakeley started designing through a personal passion to create beautiful clothes that women will love to wear. Awarded an OBE in 2010 for contributions to the fashion industry, Amanda Wakeley is worn by some of the world’s most famous celebrities including Angelina Jolie, Scarlett Johansson and Halle Berry. Find out more about Amanda Wakeley at

About Ernest Jones: The Diamond and Watch Specialist:
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place
3 Maxwell Road
0208 207 8312
Company: Ernest Jones
Contact Name: Tim Lundberg
Contact Email:
Contact Phone: 0208 207 8312

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