Active Lifestyle Specialists Relaunch and Revitalise

Published: Wed Oct 13 2010

This week sports and outdoor shoes specialist launch their quick, clean and courful new website to deliver an unrivalled online shopping experience in the increasingly competitive niche of online footwear retail.

"Shopping online should be like going to the super market," explained Managing Director Luke Barlow. "You should easily find what you're looking for, otherwise you get lost, confused and leave."

Inspired by the most successful US online retailers and the biggest UK super markets, has taken a new approach to online shopping by simplifying its site with fewer pages and faster navigation while reorganising their 8,000 products into just 4 manageable main categories: Outdoor, Running, Toning and Casual.

The new website was launched last Friday morning and instantly saw a spike in traffic and sales as new customers liked what they saw and returning customers were able to quickly make their way to the checkout faster than ever before.

Stocking a wide range of niche footwear from casual Merrell trainers to warm, waterproof womens snow boots and even lightweight barefoot running shoes like Vibram Five Fingers, is a diverse sports and outdoor shoes specialist, catering for all kinds of outdoor adventurers, be they runners, hikers, or everyday dog walkers.

"We're passionate about our products" said Mr Barlow, "and we'd never sell a shoe that our staff wouldn't wear. By having first hand knowledge of our products, we're able to offer our customers unrivalled advice when it comes to their active lifestyles, whether that's running, barefoot running or something as simple as a pair of casual shoes for everyday walking."

This specialist approach has formed the foundation of's success, by understanding their market and their demographic while being able to intelligently forecast future opportunities.

Founded in 2004, the active life style specialists have grown year on year, continuing to focus on a niche footwear market and providing fine quality footwear for a wide range of outdoor activities at competitive prices.

To browse the new website, visit:

A state of the art website is just the first step in's latest plan to deliver a superior online shopping experience to a wider online audience. Expect more exciting future developments from this web savvy underdog over the coming months!

In 2004 Fitness Footwear began as a family business selling toning shoes. We've grown tremendously in just a few years, but we've kept our core values through thick and thin. And that's to always put our customers first by offering great service, Free Delivery, easy returns and friendly advice over the phone and via email. Today we're still growing and continue to enjoy a lively environment of family, friends and new recruits all challenging the way people shop online for their sports and outdoor shoes. We have a real passion for the products we sell whether they're Merrell Chameleons, Birkenstock sandals or Hi-Tec walking shoes. And as a group of active enthusiasts we tend to wear these products ourselves, so we can always give you firsthand experience and advice when it comes to sizing, styles and getting the best value for your money.
Contact Name: Adam Smith
Contact Email:
Contact Phone: 05601295968

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