Debenhams goes digital with the launch of

From: Debenhams
Published: Fri Nov 05 2010

Debenhams has announced the launch of, the retailer's new Irish online store. The new virtual department store marks an exciting development for fashionistas and shopaholics around the country, bringing the entire Debenhams product range right to everyone's doorstep.

For the first time, favourite 'Designer at Debenhams' brands are now available to Irish customers online with fashion from Rocha.John Rocha, H by Henry Holland, Butterfly by Matthew Williamson, J by Jasper Conran, Betty Jackson.Black, Star by Julien Macdonald and Principles by Ben De Lisi. has been much anticipated among Ireland's fashion lovers, with the online site offering a host of Debenhams brands not available in all stores. Designer children's brands include Junior J by Jasper Conran, Rocha.little Rocha, as well as Debenhams' own label BlueZoo, ensuring children all over Ireland are right on trend this autumn/winter.

Budding interior designers are catered for with homeware ranges including Butterfly Home by Matthew Williamson; a collection that embodies Williamson's own interior décor style featuring bright textiles and interesting patterns, House and Home by Lisa Stickley; a charming, contemporary range, and BDL by Ben De Lisi, using De Lisi's own home and French bulldogs as inspiration.

Cosmetic favourites Chanel, Dior, Clinique, Clarins, Bare Minerals and the exclusive Smashbox amongst others will now be available to grooming gods and goddesses from Galway to Gorey, courtesy of Debenhams Beauty Club members will be able to collect points on all online beauty and fragrance purchases.

Debenhams' Sales director for Ireland, Chris Paton commented: "Thousands of products are now available to thousands of new customers throughout Ireland. We know Ireland is leading the way when it comes to dot com and our ROI move further underlines our love of online. We are excited about bringing our unique designer mix to more people in Ireland than ever before".

The High Street retailer is also offering free delivery until Sunday 21st November to get shoppers clicking straight away. Following this special offer, the delivery cost for all purchases will be set at €5, regardless of the size of the purchase.

To make shopping online with Debenhams Ireland hassle-free, customers can return online stock in store as well as via the website. Shoppers will benefit from their own account that keeps track of previously viewed items, suggests other relevant products and a weekly mailer highlighting the latest offers and events in store and online.

Note to Editors:

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womens fashion, dresses, menswear, kids clothing, home, perfume gifts and health and beauty.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 167 stores in the UK, Republic of Ireland and Denmark, comprising 154 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries. Debenhams online store can be found at, where shoppers can find out all about the latest products to reach Debenhams's via Debenhams TV.

For further information or to request imagery:
Ruth Attridge
PR Manager
Menswear, Beauty, International & Retail Services
33 Wigmore Street
0207 529 0172
Company: Debenhams
Contact Name: Ruth Attridge
Contact Email:
Contact Phone: 0207 529 0172

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