selects Sift to deliver a new online resource for internal corporate communic

From: Sift
Published: Mon Aug 08 2005 has gone live with a new web resource to help Britain’s managers be better internal communicators, built using Sift’s online engagement platform.

The site is targeted not only at internal communications professionals, but at all business disciplines, and aims to improve the way in which Britain’s managers communicate with their employees.

Poor corporate communicators may be harming their businesses by causing staff to feel disengaged, or by having talented people leave because of poor dialogue with management. The Government has already flagged the importance of good employee communications with the introduction of the Information & Consultation Directive, threatening firms with £75,000 fines if they fail to inform employees correctly of major internal company changes.

Marc Wright, founder of and an experienced practitioner in the field of corporate communications said:
"Internal communication is still a young discipline and the theory is often difficult to understand. aims to bridge that skills gap, helping managers to be better communicators. Working with Sift ensures that the resource is guided by expert advice and built on a proven web platform – both of which are central to its success."

Helen Trim, sales and marketing director at Sift, comments:
" aims to satisfy an important industry need through creating a vibrant network of professionals in this field. The site offers industry news, events, a company directory and its community tools enable members to share their experiences and offer advice. Sift is very pleased to be part of the team."

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For further information, please contact:

Darren Falkingham
Marketing Manager
Sift Software, 100 Victoria Street, Bristol, BS1 6HZ, United Kingdom
tel: +44 (0) 117 915 9609

Sift provides online engagement software and consultancy solutions to clients in the publishing, public and not-for-profit sectors. Supported by the Sift Seminar Series, we help to keep our clients at the forefront of the latest online engagement techniques.

Sift’s clients include Centaur Communications, Quantum Business Media, Institute of Physics Publishing, British Mensa, Kennel Club, British Council, the Countryside Agency, European Commission, the NHS, the Scottish Executive and York City Council.

Sift is a successful company recently recognised by Deloitte & Touche, the Sunday Times Fast Track 100 and New Media Age as one the fastest growing companies in the UK.

Marc Wright, founder of, is former Chairman of the International Visual Communication Association and is on the board of the International Association of Business Communicators. He sold his communication agency MCA Live to the WPP Group in 2001. Marc wrote and directed "Twenty Steps to Better Management – The Drama", a 20 part series for BBC2.
Company: Sift
Contact Name: Darren Falkingham
Contact Email:
Contact Phone: 0117 915 9609

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