has revealed many drivers do not know the drink-drive limit

Published: Mon Dec 20 2010 has revealed the results of a study* which shows that 14% of people will drink-drive this Christmas, with nearly a quarter of those admitting they don't know how many units are in one drink and 22% saying they don't feel tipsy so it's okay. 1 in 5 say they simply can't be bothered to walk home.

A shocking 71% of the UK admit they don't know what the drink drive limit is, with 9% guessing they could legally have 3 - 5 drinks before reaching the maximum and 4% saying it depends on what or how much they have eaten beforehand.

In response to this has developed an alcohol unit calculator to encourage awareness and moderation when it comes to alcohol consumption. The quick and easy calculator allows the user to select the drinks they would have on an average night and let the application work out how many units this equates to.

18 - 24 year olds are the most likely to drink-drive. Men are more likely to drink drive than women, with 10% of women admitting they do, compared to 18% of men. Women are more aware of how many units they are drinking with 10% more men than women saying they don't know how many units are in a drink.

Will Thomas, the head of motor said: "Alcohol affects different people in different ways and my advice is to not drink at all if driving. Without taking into account the devastating toll paid in terms of injury, death, a driving ban or prison time, a drink-driving offence can more than double a driver's premium or prevent them from being able to obtain insurance at all.

"If a person finds themselves with a conviction, then it's important they shop around to make sure they're getting the best deal on their car insurance. The hike will vary from insurer to insurer and they may find they're able to save money by comparing all the options available to them."

About is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over two million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.'s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

Notes to Editors:
* Research conducted by Onepoll – Dec 2010 – 2000 respondents

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