ASDA Rollback the Price of PCs in a New Deal with eSys

From: eSys Distribution
Published: Thu Aug 18 2005

Woking, Surrey, United Kingdom – 18 August 2005 – eSys the world’s fastest growing IT Distribution Company with approximately 25% of the global market share of desktop disk drives, today announced that they have inked a landmark deal with ASDA to supply selected superstores in the United Kingdom with an eSys branded PC.

Stocked throughout ASDA’s 271 stores, the eSys PC will be available to consumers from 25 August, with a retail price of £279 including 17.5% VAT, considerably lower than its nearest competitor.

The eSys PC comes with 256MB of memory, CD-RW/DVD Drive, 2.4 Ghz processor and a 40GB hard disk drive.

Renowned for being committed to offering their customers permanently lower prices, ASDA was a good match for eSys. Being part of the Wal-Mart family since 1999, Ashish Kapahi, director of eSys PC Business Group believes that, "The deal with ASDA was driven by their desire to expand non-food growth within the business. Since 2002, ASDA have added considerably to their general merchandise lines delivering prices unheard of in the UK market, and the eSys PC is another example of this."

The eSys PC is expected to be snapped up by both consumers and business alike. Especially with the increasing demand from UK businesses for PCs priced at sub £350 that carry a specification that meets Microsoft’s basic requirements for running Windows XP.

System Specs

eSys’s global access to components, efficient logistics and modern manufacturing facilities allows it offer a low cost desktop PC with high quality performance.

ASDA’s eSys PC is built with components from the worlds leading manufacturers and comes with an Intel Celeron D 2.4 Ghz processor, Sony CD-RW/DVD Drive and a Western Digital 40GB hard disk drive.

The PC is bundled with Microsoft’s Windows XP Home operating system, Microsoft Works and a free 3-month trial of anti-virus software from Bullguard.

Other programs that consumers might need can be downloaded through an online portal.

The purchase of an eSys PC entitles the buyer to one-month free installation telephone support, supplied directly by eSys’s customer service team, and a one-year on-site warranty from IBM Global Services.

Singapore-based eSys managed to secure their first foothold as a supplier to the US-based Wal-Mart group through an introduction coordinated by the International Enterprise Singapore group. An agency under the Ministry of Trade tasked to help Singapore-based companies grow and succeed internationally, played matchmaker to eSys and ASDA.

Ashish Kapahi, who worked on securing the deal with ASDA, said "When International Enterprise Singapore introduced us to ASDA/Wal-Mart in 2004, we knew the potential for cooperation was clear. The strength of eSys lies in offering customers innovative products at competitive prices, while customers expect great prices and value at ASDA. We are delighted to be able to offer the latest technology delivered at such affordable and competitive prices through the ASDA stores."

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Notes to The Editor:
1. The eSys PC is available in ASDA stores from 25 August onwards
2. The eSys PC is priced at £279 including VAT
3. For images, PC specifications or further information, please contact:
Katie Olver
P: 020 8614 6816
M: 0781 484 5376

About eSys Distribution (
eSys is the fastest growing IT component Distribution Company in the world, with a global leadership position in Storage Solutions. eSys, a US$1.4B global IT distributor has subsidiary operations in 30+ countries in Americas, Europe, Middle East, and Asia Pacific. In Storage, it is the largest distributor with approximately 25% of the global market share of desktop disk drives. In Components, it is a Top 10 Global PC components distributor. Incorporated in 2000, eSys has built up an impressive track record and an excellent reputation in the distribution and service support of key PC components.

eSys has previously worked with International Enterprise Singapore to secure deals in other regions, including emerging markets such as Latin America. In 2004, eSys clinched a US$30 million deal to supply 150,000 PCs to Mexican Telecommunication and Internet Service Provider. PCs were bundled with each new internet account they signed.
Company: eSys Distribution
Contact Name: Katie Olver
Contact Email:
Contact Phone: 020 8614 6816

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