FIRST SAUDI TITLE SIGNS UP FOR BPA AUDIT
In a sign of its continued growth in the Middle East, as it approaches its first anniversary in the region, global media auditor BPA Worldwide has signed up its first publication in Saudi Arabia.
[ClickPress, Mon Apr 16 2007] In a sign of its continued growth in the Middle East, as it approaches its first anniversary in the region, global media auditor BPA Worldwide has signed up its first publication in Saudi Arabia.
Rotana Magazine, which is published weekly, focuses on subjects of interest to modern Arab youth and women in the Middle East and beyond, including beauty, fashion and family life. It is published by the Rotana Group, which also has interests in music, television, film and radio, and which is owned by Prince Al Waleed Bin Talal Bin Abd Al Aziz Al Saud.
“We welcome Rotana’s decision to apply for a circulation audit,” comments Stuart Wilkinson, BPA Worldwide’s Director for Europe, Middle East & Africa. “The continuing growth of circulation audits in the GCC reflects a maturing media market and demonstrates a commitment to transparency amongst print media publishers which will help build advertiser confidence in this media format.”
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About BPA Worldwide
BPA Worldwide is the only global media auditor. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 75th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.
BPA Worldwide is a founder member of the IFABC.