Burberry announces opening of third store in Japan

From: Burberry
Published: Thu Apr 19 2007

Burberry is scheduled to open its third store in Japan this summer, in August 2007.

The new Burberry store will be situated in the Shin Tokyo Building in the Marunouchi district, Tokyo's premier luxury retail area located in the city's prestigious central business district. It encompasses 810 square metres or 8,700 square feet and will extend over one floor only.

Commenting on the opening, Angela Ahrendts, Chief Executive, said: "The opening of the Marunouchi store is an important part of our corporate strategy to increase the Burberry retail presence globally."

The first Burberry store in Japan opened in the Ginza district of Tokyo in December 2000. The Burberry Ginza store encompasses 1,300 square metres and is set out over seven floors. The second flagship store opened its doors in the Omotesando district of Tokyo, in April 2004. It encompasses 6,000 square feet over two floors.

The newest Burberry store in Marunouchi brings the total retail selling space in Japan to 2,670 square metres or 28,700 square feet and complements the premier position of Burberry in the leading Japanese department stores.

The new Marunouchi store will primarily feature the launch of the second Burberry Icon Accessories Collection. Launch event plans have not been revealed as yet.

The Burberry Prorsum and Burberry London lines will be showcased across menswear, womenswear and accessories product categories. In addition the store will carry Burberry Timepieces, Burberry Eyewear, and Burberry Fragrances.

About us
Burberry is a luxury brand with a distinctive British sensibility, strong international recognition and differentiating brand values that resonate across a multi-generational and dual-gender audience. The Company designs and sources apparel and accessories distributing through a diversified network of retail, wholesale and licensing channels worldwide.

Since its founding in England in 1856, Burberry has been synonymous with quality - as defined by the endurance, classicism and functionality that characterised its history as the outfitter of choice for explorers who pioneered aviation and arctic exploration. Burberry today is leveraging the strength of its heritage by continually promoting design innovation, reinventing its icons to enhance their aspirational appeal, balancing its classic sensibility with modernity and infusing quality with style to make its core values relevant for now and future generations.

Burberry is listed on the London Stock Exchange.

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