Tesco gears up for another Cloudy Bay rush during their bi-annual Wine Festival

From: Tesco
Published: Mon Apr 23 2007

Tesco Wine Club is offering the renowned Cloudy Bay mixed wine case in time for their bi-annual Wine Festival.

With the Wine Festival having just begun this week, Tesco Wine Club are anticipating another roaring success - and the celebrated Cloudy Bay mixed wine case offers one more reason to raise a glass. The mixed case of New Zealand Sauvignon Blanc wines - including the legendary Cloudy Bay case - is set to be a best seller once again; last spring, it sold out in a mere four hours.

So, on Tuesday 24th April, as an extra special Tesco Wine Festival treat, Tesco Wine Club are offering a superb mixed case of New Zealand Sauvignon Blanc from the outstanding 2006 vintage collection. This mixed case is only available online from Tesco Wine Club and, at £54, represents exceptional value for money. And once again, there is a strictly limited quantity - so interested parties should not delay.

The case includes two bottles of the legendary Cloudy Bay, two bottles of Villa Maria and two bottles from Oyster Bay. Each of these three vibrant wines possesses the classic characteristics that have made New Zealand Sauvignon Blanc World famous. But Cloudy Bay - a vintage cult wine - is particularly renowned for putting New Zealand Sauvignon Blanc on the map. And with crisp and complex tasting notes that match ripe gooseberry, passion fruit and lemongrass, the appeal is no surprise.

The latest wine festival comes on the back of Tesco announcing that annual profits have hit £2.55 billion, with the growth of non-food sales as a key factor behind the steady rise in the past twelve months. The online grocery and wine business now has over 850,000 regular customers and more than 250,000 orders per week.

About Tesco:

Tesco, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share.

Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as wine, books, music, clothes, furniture, toys, telecoms and more. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers.

The online grocery and wine business now has over 850,000 regular customers and more than 250,000 orders a week. Tesco continues to make progress with its international expansion strategy, while maintaining a strong core UK business.

Sian Evans
Cow PR
Atlantic House
40-42 Scrutton Street
London EC2A 4HH
Tel: 02076846969
Email: tesco@cowpr.com
Company: Tesco
Contact Name: Sian Evans
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 02076846969

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