Littlewoods Europe launches new denim collection featuring Levis jeans

From: Littlewoods Europe
Published: Tue Jan 25 2011

Littlewoods Europe has launched its new season collection, which sees more big brands being brought to customers in France, Spain, Germany and Portugal.

As part of the new season collection, Littlewoods Europe will now be stocking two new denim ranges; Levi Curve ID and Not Your Daughter's Jeans (NYDJ).

The Levi Curve ID range features jeans which are more about fit rather than size. Levi Curve ID jeans are available in sizes 8 to 16 with a choice of short, regular and long and 3 different fits. The range aims to offer a better fit for all women whatever their shape.

The new NYDJ jeans range boasts you can buy one size smaller than your normal jeans for a guaranteed slimmer look. The jeans feature patented criss-cross panels that flatter the tummy without making them uncomfortable, which offer the wearer a slimmer look. NYDJ jeans are available in sizes 6 to 20.

A spokesperson for Littlewoods Europe commented: "Littlewoods Europe are delighted to be able to offer the new Curve ID range from the iconic brand Levis jeans. This is complimented by the range from NYDJ, designed to flatter the more mature figure. It's definitely our best range of denim yet."

About Littlewoods Europe:
Littlewoods Europe launched on 27th August 2009 is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers.

The Littlewoods Europe site features over 14000 product lines, from core categories of clothing, footwear, toys, kidswear and homeware. Littlewoods Europe already feature big brands such as Adidas Originals, Nike clothing and Bench clothing.

Shop Direct Group is the UK's largest online and home shopping retailer with sales of circa £1.7 billion, with 5 million active customers across the business and around 9,000 employees.

Brands within the Shop Direct Group portfolio include,,,,,,, and

PR contact:
Megan Gow
Consumer PR Team
Shop Direct Group
Skyways House
Speke Road
L70 1AB
0844 292 1083
Company: Littlewoods Europe
Contact Name: Megan Gow
Contact Email:
Contact Phone: 0844 292 1083

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