Debenhams works with Facebook on the launch of Deals

From: Debenhams
Published: Wed Feb 02 2011

Debenhams has launched one of the first UK deals on Facebook, which allows customers to check into Facebook from their mobile and claim special offers, rewards and discounts from top brands. Customers will also have the chance to share these benefits with their Facebook friends so they can take advantage of them too.

Part of Facebook Places, Facebook Deals helps users find offers in their local area from their mobile phone or discover money-saving tips from their friends through their News Feed.

Many big brands are taking part alongside Debenhams, including Starbucks, Argos, Alton Towers Resort, Benetton, Mazda, O2, YO! Sushi and pop star, Usher.

Joanna Shields, VP EMEA, Facebook said: "We all love a bargain so whether you're on the lookout for a special offer at your favourite restaurant or tips from a fashionista friend about a discount on shoes or beauty offers in a department store, Facebook Deals will help you find it.

"Facebook is built around people and sharing personal experiences and Deals is a great extension of this. By bringing valuable and relevant offers to you wherever and whenever you want them, Deals delivers a powerful experience that combines technology and location in a way that a pure online or offline experience could never deliver."

Harriet Williams, head of digital development at Debenhams commented: "The ultimate tool for social shoppers, Debenhams Facebook Deals will transform the way customers shop, making sure they are getting the very best offers from Debenhams, right when they need them. With over 60 per cent of our customers active on Facebook and 164 Debenhams stores across the UK, we predict a rush of keen shoppers will be checking into our stores and checking out our Deals."

On February 14th Debenhams and Benefit will be giving away over 1,000 free mascaras and makeovers for the first 10 check-ins at each Benefit make-up counters at Debenhams stores across the UK.

In order to take advantage of the deal, Debenhams customers will need to log on to Facebook on their mobile, open 'Places' and then click 'Check In'. A list of nearby places will appear and a yellow ticket will show the places that are offering deals. Customers can then view the deal and check in to claim it. Users then show their phone to the shop assistant when they redeem their deal.

Types of deals available include Individual Deals which offer a one-time discount, free merchandise or other reward; Friend Deals, offering deals that friends can claim when they check-in together; Loyalty Deals which reward users for being a frequent customer and Charity Deals, allowing businesses to donate to a particular cause when users check in.

About Debenhams:
Debenhams is a leading department stores group, and has a strong presence in key product categories including children's wear, women's clothes, day dresses, shoes, bikinis, jeans, men's clothing, home ware, make-up, health and beauty, accessories, perfume and lingerie with DD+ bras and matching bra and underwear sets.

PR Contact:  
Ruth Attridge
PR Manager - Menswear, Beauty, International & Retail Services
33 Wigmore Street
0207 529 0172
Company: Debenhams
Contact Name: Ruth Attridge
Contact Email:
Contact Phone: 0207 529 0172

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