Marketing A Cause Launches New Fundraising Campaign “Forgotten Population”

From: Marketing A Cause
Published: Thu Feb 03 2011

Marketing A Cause, a full service event production and marketing firm that offers innovative concepts and services to non-profit organizations, has announced a new tactical fund-raising campaign. Entitled "Forgotten Population," the campaign is designed to raise awareness and funds for adults with learning disabilities over the age of 22.
What’s so special about the number 22? To most young adults it means nothing. The age of 21 is the milestone age where young adults can finally drink at the bars and buy liquor and beer without fear. It's a happy time in life, and it means freedom!

However, there is another adult population, a population of "adults" with disabilities. When the age of 22 is reached, this population suddenly falls out of the mainstream; many previous services, schooling and Special Education programs are no longer provided…and this has now reached the crisis stage due to state budget cuts. To those that are not lucky enough to have parents who are still living or loved ones capable of contributing the necessary financial support, this age becomes a death sentence. This is the "Forgotten Population". Most are adults in age only, but cannot live on their own.
This "Forgotten Population" campaign is intended to raise awareness and funds for the Mt. Diablo Life Skills Program. Currently, the program serves approximately 40 adults with varied learning disabilities. For some this daily program is the only structure in their lonely lives. In 2010 the program structure was threatened with reduced days and reduced hours due to budget cuts in funding. It has remained open due only to the efforts of the parents, relatives and friends of these young adults.
The goal is to raise $18,000 by April 01, 2011. Please visit our site to learn more about our campaign.
Help us. Help them. Together we can make their world a safe and different place.
Company: Marketing A Cause
Contact Name: Mary Noon
Contact Email:
Contact Phone: (310) 270-7266

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