on-IDLE Launch Imkaan Domestic Violence Charity Website

From: Elemental PR
Published: Thu Aug 25 2005

Imkaan has launched its new content managed website http://www.imkaan.org.uk, designed and developed by London-based design and web development agency on-IDLE http://www.on-idle.com.

Imkaan is a national second tier national charity that aims to provide strategic advocacy and targeted organisational support to refuges serving the needs of Asian women and children experiencing domestic violence.

After reviewing three development agencies, Imkaan recruited on-IDLE to develop the website to support and publicise its research, policy and training work.

on-IDLE has delivered an easy-to-use CMS that supports a fully dynamic site with excellent customer-led design. Managing Director and Co-Founder Ané-Mari Peter says, "Imkaan needed a site that not only communicates complex issues effectively, but offer support and resources to the organisations and refuges. The site and supporting CMS further needed to meet higher accessibility and usability demands than a more typical private sector company site. We are particularly pleased to be extending our reach in the charity sector".

The website is a public resource and holds a great deal of detailed information which is cross-referenced to make the site simple to navigate. Imkaan can now update their unique target audiences on sector issues, training schemes and policy developments as well as creating a massively useful online resource for legal, government and refuge professionals.

"It’s the first website and digital presence for Imkaan, so it was critical that we work with an agency that understood our version, target audiences we reach and the messages we need to communicate. We deal with important and sensitive subject matter for a range of external parties, but needed a website that steered clear of the stereotypical charity theme and enthused more of the Imkaan’s personality whilst being conscious to issues that we immersed within", added Co-Founder and Creative Director Marc Peter at on-IDLE.

on-IDLE will also be working with Imkaan revising the corporate identity for the charity to seamlessly flow with the new website and digital presence.

"The website is a public resource and holds a great deal of detailed information which is cross-referenced to make the site simple to navigate. We are now in a position to update our unique target audiences on sector issues, training schemes and policy developments as well as addressing community concerns", adds Manju Lukhman, Policy & Research Co-ordinator at Imkaan.

on-IDLE has been providing design and technology solutions to increasingly high profile clients for over five years and are quickly developing their reputation for original identity design that compliments their open source technology.


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter, Co-Founder and Managing Director and Marc peter Co-Founder and Creative Director.

About on-IDLE

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, Saudi Arabian and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, finance, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does "on-IDLE" mean?
"on-IDLE" is a code script handler that is activated when something is down / not responding as expected – when the computer is idle. The "on" command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. We always tease our customers with this made-up script: "on-IDLE go pub", i.e. leave the problem with us and go and relax.

About Imkaan

Imkaan were set up initially in November 1998 with the Newham Asian Women's Project (NAWP) http://www.nawp.org/, winners of the BBC ASIA Community Award, in conjunction with the Asian Women's Resource Centre (AWRC) in Brent.

The project was established as a centralised co-ordinating body to act as a collective voice for Asian women and children across the country, which was based on the combined history and expertise of these two projects. Imkaan were managed by these two projects and were able to benefit from over three decades of community history, policy and service provision.

As the operational manager NAWP took responsibility for Imkaan's development, financial policy and accountability. This framework of experience and expertise enabled Imkaan to establish a unique profile supported by NAWP and directed by its own internal independent Advisory Group.

Imkaan developed and progressed a much enhanced work programme and structure. They gained experience and expertise as a credible community based advocate in the domestic violence sector and therefore were well placed to become an independent organisation. They applied and successfully achieved this status, on 22nd September 2004, when Imkaan became an independent charity.


Elemental PR

Tim Gibbon Director, Elemental PR
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