Woolworths.co.uk announces addition of craft range to its site

From: Woolworths
Published: Wed Feb 23 2011

Woolworths.co.uk is delighted to announce that it is now the major online destination for craft supplies.

Woolworths.co.uk has recognised that there is a growing, nostalgic trend for making personalised gifts and cards and to meet this, the brand has created an extensive arts and crafts department within its online superstore.

The craft supplies range features nearly 1500 products including pens, paints, craft tools, paper, card, envelopes, embellishments, paper craft equipment, craft technique supplies, needlecraft supplies and a kids arts and crafts range as well as specialist equipment such as embossing machines and paper crimpers. The products range in price from £1.99-£599.99.

The range features craft supplies for people who are craft enthusiasts right down to people who are just beginners at the hobby, meaning there should be something for every skill level.

Available brands include My Craft Studio, Crafters Companion, Joanna Sheen, Circuit, Martha Stewart, DMC, Disney, Forever Friends and Keepsake card craft.

Woolworths.co.uk has teamed up with well-known crafting personality, Stephanie Weightman, who will be creating a set of bespoke and exclusive crafts and card projects and recording 'How To' video guides, as well as writing step by step breakdowns, which will be hosted online at Woolworths.co.uk. The videos are also available on Woolworth's You Tube page.

The first video to be added to the site features Stephanie showing customers how to make a home-made a Valentine's Day card. The 'How To' section of the site features a list of the all tool that are needed to complete the project, complete with links to the products on the Woolworths website.

Customers ordering the new range of arts and crafts supplies can either have them delivered to their home or can have them delivered to one of 3500 neighbourhood stores nationwide, meaning customers can pick up their parcel at a time convenient for them.


About Woolworths
Woolworths is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa £1.7 billion. The Group has 5m active customers and offers 1000's of big brands across a range of categories including toys, kids' clothes women's clothing, men's clothing, furniture and electrical.

Brands within the Shop Direct Group portfolio include Very.co.uk, Littlewoods.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

PR Contact:
Katie Hancock
Golden Goose PR
11-12 Smiths Court
0207 734 2002
Company: Woolworths
Contact Name: Katie Hancock
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 0207 734 2002

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