Burberry Opens Antwerp Store

From: Burberry
Published: Wed May 16 2007

Burberry has announced the opening of a 155 square metre/ 1560 square feet store in Antwerp, located at 29 Schutterhofstraat, stretching across one floor.

The design concept is based on the Burberry London flagship store, which is located on New Bond Street in London. Intrinsically, British materials and Burberry themes, including beige marble floor, fumed dark oak and white stucco walls, have been used in the Antwerp office in a contemporary way.

The Antwerp store carries Burberry Prorsum and Burberry London ready-to-wear collections for men and women. It also includes the fragrance, timepiece and sunglass lines. In addition, it will carry the Burberry Icons Collection which was first launched in Autumn/Winter 2006.

As part of the Burberry Icons Collection, for accessories and small leather goods, the store features the Beaton bag. Previewed during the Burberry Prorsum Spring Summer 2007show the Beaton bag appeared in ochre python, pale grey python, trench quilted patent leather, exploded trademark check in sliced metallic silver and woven vintage silver python.

The Beaton bag has silver hardware featuring the Burberry equestrian knight logo, and the leather covered trenchcoat buckle strap. The multi-compartment bag contains functional fitted pockets for holding mobile phones, MP3 players and PDAs. The Beaton is also available in other fabrications and colourways, including the exploded gabardine check trimmed with calf leather trench, and black quilted patent leather.

The Antwerp store opening further extends Burberry’s worldwide retail portfolio. Spring 2007 openings have included Manchester (UK), Seville (Spain), Prague (Czech Republic) and Bologna (Italy). The Burberry collections are also available online at www.burberry.com.

About us
Burberry is a luxury brand with a distinctive British sensibility, strong international recognition and differentiating brand values that resonate across a multi-generational and dual-gender audience. The Company designs and sources apparel and accessories distributing through a diversified network of retail, wholesale and licensing channels worldwide.

Since its founding in England in 1856, Burberry has been synonymous with quality - as defined by the endurance, classicism and functionality that characterised its history as the outfitter of choice for explorers who pioneered aviation and archtic exploration. Burberry today is leveraging the strength of its heritage by continually promoting design innovation, reinventing its icons to enhance their aspirational appeal, balancing its classic sensibility with modernity and infusing quality with style to make its core values relevant for now and future generations. Burberry, which is headquartered in London and listed on the London Stock Exchange, was founded in 1856.

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