British Airways launches new Luxury Sale

From: British Airways
Published: Thu Mar 10 2011

British Airways has launched its new Luxury Sale allowing customers to fly in style for less with more than 50 per cent savings on selected First class tickets and routes. Club World business class fares have been slashed by up to 25 per cent and the sale ends midnight March 22, 2011.

Customers can relax and lay back in the Club World fully flat beds or treat themselves to ultimate decadence of the luxury of First. The airline relaunched the flagship cabin after a £100 million investment drawing on its rich heritage to create an exclusive experience based on classic design and understated luxury. It is planned to roll out across the fleet throughout 2011.

Customers can take advantage of savings for Club World flights to New York or Tel Aviv. Popular sun holiday destinations in the Caribbean such as Montego Bay or Barbados also offer great value Club World business class fares. Alternative destinations included in the sale are Boston, British Airways’ new flights to San Diego - launching June 1, Calgary, Saint Lucia, Antigua, Cancun, Buesnos Aires, Muscat, Shanghai and Tokyo to name but a few.

Amongst many benefits, customers travelling in Club World can take advantage of the British Airways airport lounges before and after their travels, enjoy a relaxing treatment in the Elemis Travel Spa and travel in comfort to their destination.

Closer to home, British Airways offers great savings in Club Europe to popular city break destinations such as Basel, Bologna, Naples or Athens. Club Europe customers also have access to lounges across Europe allowing them to catch up on work or relax in comfort until their flight departs and can enjoy a number of benefits onboard the aircraft.

During the Luxury Sale, the greatest savings can be had in First with flights to Las Vegas for the ultimate high-rolling traveller, Grenada or various other selected destinations.

As part of the British Airways sale, the airline also offers great value luxury holidays around the world in business class or First. A wide selection of the top hand-picked four-star and five-star hotels is included in the sale. Customers can head to Naples and stay at the four-star San Paolo Hotel, take advantage of a great deal in Dubai by staying at the five-star Al Maha Desert Resort & Spa or have relaxing holidays in Montego Bay, Jamaica with accommodation at the 4.5-star Hilton Rose Hall Resort and Spa. Hotels in New York such as the 4.5-star Le Parker Meridien can also be combined with a Club World business class flight.

British Airways also offers fantastic car hire packages coupled with flights in Club World business class or First in many destinations around the world.

The marketing campaign for the Luxury Sale is designed to stimulate direct bookings via and promote BA's luxury package holiday offers, which are among the best value deals in the market.

The advertising kicked off on March 10 with a banner ad on’s homepage and on - the campaign's dedicated splashpage.

- Ends

About British Airways:
British Airways offers a wide range of luxury holiday experiences around the world to complement its flight network - with city breaks, beach holidays, hotels from value two star hotels through to luxury five star resorts, Avis car hire and as well as a wide range of experiences in-resort from city tours through to transfers. Customers can save time and money with when booking ATOL protected holiday packages utilising flight+hotel or flight+car (ATOL number is 5985). Passengers are offered added peace of mind to their holiday plans and the security of travelling with British Airways. British Airways plc constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.

For further British Airways / British Airways Holidays Ltd media information please contact:
Katja Cooper
Astral Towers
Betts Way
London Road
RH10 9XA
01293 722513
Company: British Airways
Contact Name: Katja Cooper
Contact Email:
Contact Phone: 01293 722513

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