Focus Softnet on Channel Recruitment Drive

From: OAK Consulting
Published: Mon Sep 05 2005

Dubai, September 5, 2005: Focus Softnet, the leading Software development company with more than 18 offices in 10 countries, today announced its plans to recruit resellers and channel partners during Gitex 2005 to drive the company's small to medium business solutions in the Middle East. This channel recruitment drive will see Focus moving from direct sales to Channel driven sales for their lower end solutions.

Speaking of their plans, Ali Hyder, CEO of Focus Softnet says “Focus has already established itself as a leading brand in the Middle East. We have acquired a good share of the higher end market segment and we want to improve the market share of our lower end solutions. We are looking towards the channels to plug this gap. We will recruit performance oriented resellers and channel partners at Gitex and give them lucrative offers to drive sales through the channels.�

Focus develops ERP/CRM application for solutions for mid-market segment. Focus RT the feature rich ERP from Focus Softnet covers Financials, Inventory & Warehousing, Sales & Distribution, Human Resources, Fixed Assets, and Production Planning. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East. Focus also caters to educational segment with its Academic Records Management System (ARMS) that covers entire administration modules for academic institutes.

Focus has started a training centre at their Sharjah Support Center, where Focus users and channel partners will be given in depth training on all their products. Focus also offers corporate group training and individual training for new and existing users.

“Our lower end solutions are user friendly and easy to implement. We use the latest technologies to develop our products and customise them by offering regional specific features, which reduce the time of implementation. Localising the software makes it as easy as plug and play for the users. We will equip our channel partners with proper training, resources and technical support to further add value to their reseller-customer relationships and in turn increase their profitability,� Ali adds

“We will also be launching a new Point of Sale solution at Gitex specially designed for super market operations with complete back-office accounting. We plan to promote and sell this product through our channel partners at a very special Gitex price which will be 25% lesser than the regular market price of the product. Our Point of Sale product is feature-rich, competitively priced and will be great value for money,� Ali explains.

The solutions developed by Focus Softnet are primarily business applications for different verticals. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen.

“Visitors at the tradeshow are always looking for new products, solutions and partnerships. Product launches help IT managers in their decision making process. They are able to see what is available in the market place for either their existing projects or new ones. Gitex is a big event and visitors from all over the region are gathered under one roof and we try our best to shape their needs/dreams into possibilities� he observes.

Focus Softnet will be at Stall No. J9 - 1 in Shaikh Rashid Hall. Focus Softnet sees Gitex as a strong platform from which it hopes to raise its profile, position and brand image that it has gained over the years in the Middle East. It also hopes to build a strong channel network this Gitex.

About Focus Softnet: (Website: )
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.

This press release has been sent to you by Nirmala D’souza (PR Consultant) on behalf of Focus Softnet. For further details, please contact:

Focus Softnet / Mr. Ali Hyder
Tel: + 9714 3912670

OAK Consulting /Nirmala D’souza
Tel: + 971 50 734 3840

Company: OAK Consulting
Contact Name: Nirmala D'souza
Contact Email:
Contact Phone: 050 734 3840

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