Leading Awards A4UAwards 2011 Nominates DiscountVouchers.co.uk Christmas 2010 Campaign

The A4UAwards has nominated DiscountVouchers.co.uk for its 2011 awards ceremony. The website, which helps UK shoppers to save money at hundreds of top retailers, has been namechecked in the social media campaign category. The money saving website has received the recognition just 2 years after the company’s launch.

The DiscountVouchers.co.uk 12 Days of Christmas promotional campaign which ran in the period just prior to Christmas 2010 has been acknowledged in the A4UAwards ‘Best Use of Social Media’ category. The award winners will be informed and presented with their trophies at the event ceremony on May 17 in London’s Grosvenor House Hotel.

The format of the DiscountVouchers.co.uk 12 Days of Christmas campaign was to offer consumers a new prize to win each day of the 12 festive days, with prizes to be had such as a Formula Ford driving session at Silverstone through BuyAGift.co.uk, a Go-Kart from Halfords and a family ticket to Thorpe Park from the Lastminute.com site.

Having been founded in 2009, DiscountVouchers.co.uk has since developed a large and loyal following among UK consumers, leading to it enjoying a user base of over 3.5million today. The website also boasts more than 800 retailers on its roster.

Utilising Facebook and Twitter to promote the campaign to UK consumers at large, the DiscountVouchers.co.uk scheme saw social media followers increase by 59%, resulting in the A4UAwards nomination for an effective social media strategy. Alongside this DiscountVouchers.co.uk associated merchants also enjoyed marked rises in terms of sales and revenues.

Commenting on the DiscountVouchers.co.uk nomination, an A4U judge said: "A big bang event - good planning, flexible working, great collateral and a very strong financial result. Excellent once-a-year activity."

Every day DiscountVouchers.co.uk features over 4,500 discounts and exclusive offers from brands such as Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, Lastminute.com and Boden on its site.

For more information visit www.discountvouchers.co.uk
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Note to Editors -

Prizes for the 12 Days of Christmas campaign included:

On the 1st Day - £150 Mothercare Voucher

On the 2nd Day – A £250 BHS Hamper

On the 3rd Day – A single seat driving session in a Formula Ford racing car from BuyAGift.co.uk

On the 4th Day – Customised clothing or shoes from the Nike ID store

On the 5th Day - £100 Voucher from Red Letter Days

On the 6th Day – A Halfords Go-Kart

On the 7th Day – A Laptop from Best Buy, worth £180

On the 8th Day - £100 Debenhams Voucher

On the 9th Day - £150 Shudoo Voucher

On the 10th Day – A ticket for two adults and two children to Thorpe Park from Lastminute.com

On the 11th Day - £150 Photobox Voucher

On the 12th Day - £200 Hamper from Avon

About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.

For more information visit www.discountvouchers.co.uk

Media contact –
Rachel Builder & Jenny White
Context
discountvouchers@contextpr.co.uk
T: 01625 511966