SYBASE Sets Sights on New Markets and Verticals

Dubai, September 13, 2005: Sybase Products Middle East, the leading provider of enterprise infrastructure, information management and mobile software, today announced their plans to aggressively develop and expand their channel network in the Middle East at Gitex 2005. They also announced their plan to recruit channel partners who would provide Sybase with a wider reach in newer markets and verticals in the region.

"To Sybase, maintaining a strong distribution network of OEMs, SIs, ISVs and VARs is crucial to the success of the company and enhances our company’s ability to be a competitive regional player. Over the years, we have built a solid region wide partner network that caters to many vertical markets such as banking and finance," says Hisham Malak, Channel and Marketing Manager for Sybase. "We are looking to further enhance and develop our various channels. We are also looking at expanding into new verticals such as oil and gas, healthcare, insurance, retail, and others, by forging strategic partnerships with companies that cater to such markets. We are strongly positioned to cater to the unique needs of those verticals through our wide range of technologies and innovative solutions," he adds.

Worldwide, Sybase is also the acknowledged leader in mobile & wireless technologies and solutions. Sybase has attained market leadership in areas such as mobile middleware, mobile database and mobile device management and security – among others. As a testament to their innovation in this field, Computer Business Review has voted Sybase as one of the top ten most influential companies in the world in the Mobile & Wireless area for 2005.

"We are looking to capitalize on our strong position and work with regional and local partners to introduce these innovative technologies to the market,"Hisham states.
Speaking on their channel development plan, Hisham further explains, "For solutions like Sybase Pylon, which can be used by any organization irrespective of the vertical market it is in, we will recruit VARs that cover as many verticals as possible. We plan to educate and train our partners on the benefits of Sybase’s products. We are offering sales and technical support to partners to help them perform better. We will also create great incentives for our Channel Partners to aggressively promote our products. We look to build long-term strategic relationships with all our partners and hence we are very selective of the companies we partner with."
Sybase will begin its channel development and expansion drive at Gitex 2005. Sybase will also be hosting an executive dinner on the second day of Gitex to thank their loyal customers and partners for their continuous support and in honour of Sybase USA’s key senior directors coming down specifically for Gitex. Sybase Products Middle East will be exhibiting at Sheikh Rashid Hall, Stand: H9-1.

About Sybase: Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines—giving them a financial, agility and productivity edge across all areas of their business.


For more information, visit the Sybase Web site: http://www.sybase.ae
Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.