Burberry launches Spring Summer 2008 Prorsum Pre-Collection Womenswear

From: Burberry
Published: Thu Jun 14 2007

Burberry, the international luxury brand, has announced the introduction of the new Burberry Prorsum Spring Summer 2008 Pre-Collection Womenswear.

Christopher Bailey, Creative Director of Burberry, commented:

"The Burberry Prorsum Pre-Collections are the indicators of the mood, look and feel for the upcoming men’s and women’s shows and crystallise our statement for the season across all ready-to-wear and accessories ranges. For spring/summer 2008, we have again looked to our history and saluted the contradictions between strict regimental military and more playful sport references – and in women’s, the girlish romanticism that has become part of our signature."

As stated by Bailey, the key references for the Burberry Women's Spring Summer 2008 Pre-Collections are based around the British Regimental Military, including elements of Armature, and in a wider sense Technical Sport. A very fluid feminine style is also featured throughout the collections.

The Pre-Collections include outerwear and tailoring, as well as dresses, knitwear, trousers and jersey items.

Silhouettes are long and lean this season, with an emphasis on body consciousness. Layering is often used over lean silhouettes, as well as the introduction of empire waist lines and high waisted skirts. Waists play an important part and are accessorised with a variety of belts. Outerwear is cropped and introduced in scuba jacket shapes. Shoulder lines are moulded and trousers legs are kept slim.

The Burberry colour palettes include white, black, navy, mallard, marine blue, aquatic turquoise, grape, magenta, as well as gold, trench, nude, white, tobacco brown, ochre, tan and regimental red, with garnet to be introduced later in the season.

Fabrics featured in this season's Burberry Prorsum collection include double faced leather, and double leather mesh; Neoprene, gold and white python, shaved mink, washed and stretch silk satin, cotton silk poplins, polished cotton voile, stretch technical suiting, technical cotton canvas, stretch chino, raffia, mesh knit, bonded, silk and superfine cashmere knit, bonded cotton knit, knitted stripes and Ikat prints.

Details and textures include shine, lacquer and gloss, scuba stitching, internal gold piping, scuba plastic oversized zips, lacquered icon buttons and hardware, hook and eye closures, press studs/snaps, gold icon buttons, regimental closures and ribbon embroidery.

About us
Burberry is a luxury brand with a distinctive British sensibility, strong international recognition and differentiating brand values that resonate across a multi-generational and dual-gender audience. The Company designs and sources apparel and accessories distributing through a diversified network of retail, wholesale and licensing channels worldwide.
Since its founding in England in 1856, Burberry has been synonymous with quality - as defined by the endurance, classicism and functionality that characterised its history as the outfitter of choice for explorers who pioneered aviation and archtic exploration. Burberry today is leveraging the strength of its heritage by continually promoting design innovation, reinventing its icons to enhance their aspirational appeal, balancing its classic sensibility with modernity and infusing quality with style to make its core values relevant for now and future generations.

Burberry is listed on the London Stock Exchange.

PR Contact Details

Helene Kratzsch
58-59 Haymarket
London SW1Y 4BL
020 7968 0000
Company: Burberry
Contact Name: Helene Kratzsch
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 020 7968 0000

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