Ali & Sons opens new showroom in Al Ain

From: Promax Middle East
Published: Wed Sep 21 2005

Some twenty-five years ago His Excellency Mr. Ali Al Dhahry was inspired by the dreams of opportunities. He saw them on the horizon. And he took his first step. Which was to provide quality services to the oil and gas industry. Ali & Sons Group has since been on the continuous path of growth and success, leaving behind a positive impression of the five words the company believes in. 'Where quality is a practice.'

Today Ali & Sons is a Group of seventeen companies with a strong presence in various industries. The group started its motors division way back in 1987. Ali & Sons is the Sole Agent in Abu Dhabi & Al Ain for three of the most respected names in the world's automobile industry: Porsche, Audi & Volkswagen. In fact, the Al Ain Showroom started way back in 1992. It was then a small showroom with all three brands under-one-roof. Today it is a bigger, better showroom. It has enhanced looks, smart space management, more staff, convenient duty hours & dedicated areas for the brands. The improved performance has been growing our equity in the minds of people. Our sales have jumped by 70%.

The relationship has been rewarding for both the parties. Ali & Sons has been ranked among the top ten importers of Audi & Volkswagen cars and was selected as a member of 'The exclusive 100 Club' of Volkswagen and Audi. The benefits of the relationship are always passed on to our customers. Now it is
the turn of the people of Al Ain to enjoy the comfort and thrill of great German cars with peace of mind from Ali & Sons.

Ali & Sons Motors Division backs these world-class brands through large investments in staff-training, equipment, spare parts and sophisticated service centers. Thus ensuring comprehensive customer care and personalized after-sales support to its customers. Over the years, the company has earned
a reputation for reliability and prompt after sales service. To further enhance the efficiency of this department, the company employs specialists to keep the staff abreast of the latest technology developments in the industry. The new Al Ain service center is state-of-the-art. The company has
technology to link up the local workshops with the plant in Germany, for online assistance during maintenance and repairs.

"Audi has focused on three core elements: technology, safety, and quality. For almost two decades, Audi cars have been redefining technological excellence with Ali & Sons. In order to keep up with growing demand, Ali & Sons Motor Division has opened two Audi showrooms, one in Abu Dhabi and the other in Al Ain. The new showrooms follow strict CI guidelines and allow serious customers to get up-close to their favourite Audi machines," says Salim Syed, Head of Marketing, Ali & Sons.

Porsche: the fantasy of sports car lovers and the ultimate in performance and style. The Porsche dream has been kept alive by Ali & Sons Motor Division, providing the best in customer care and after sales service.

Volkswagen: advanced technology, economy, contemporary styling and reassuring safety, together with excellent support from Ali & Sons Motors Division have been driving Volkswagen towards the top of the sales ladder, says Salah Al Mutawa, Brand Manager, Audi.

The group also introduced in the region ABT Sportline. It is the leading tuner of cars for the Volkswagen Group. The company has over 40 years of experience in motor racing and tuning. ABT Sportline is dedicated to providing new concepts in sportiness and driving pleasure to its loyal customers. With ABT Sportline as its partner and the unmistakable signature of designers and engineers from Krempten, Ali & Sons Co is keen to set new trends in services, which include aerodynamic bodywork parts, sport suspensions, wheels and exhaust systems and power upgrades.

Be it the 2006 Porsche 911 Carrera or the 2006 Audi TT or the 2006 Volkswagen Touareg; Ali & Sons will bring the fresh excitement of owning it first to you" says His Excellency Mr. Ali Al Dhahry, Chairman, Ali & Sons.

Company: Promax Middle East
Contact Name: Vivian Veldstra
Contact Email:
Contact Phone: 04 2826411