DirectRooms.com – Home of Shakespeare Hosts Hugely Popular River Festival from 2 to 3 July 2011

Stratford enjoys thousands of tourists and visitors every month and during the summer - particularly when the weather is fine - the banks of the River Avon are thronged with people making merry and enjoying the ambience.

On the weekend of the 2nd and 3rd of July this year the Avon will be packed out with houseboats and narrow barges while participants enjoy comparing who has the prettiest boat - all while enjoying a cold glass of beer or cider in the riverside pubs.

The festival is free to attend and also offers visitors the chance to enjoy live music, local craft works and some fine quality food.

Traditionally busy throughout the summer months regardless, with the Stratford River Festival in town Stratford upon Avon hotels can expect a busier time than ever. With that in mind the online hotel comparison specialist DirectRooms.com is recommending early booking to source good value deals.

Lek Boonlert, marketing head at DirectRooms.com commented: "Stratford is one of those universally popular destinations with visitors from all over the world flocking there in the nice summer weather. So around the time of the River Festival we think it's a sensible plan to book well ahead and get the accommodation that's right for you."

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