CRUISING TO ROI SUCCESS: The Proof Is In Superior Results

From: List Management Services
Published: Fri Sep 23 2005

CRUISING TO ROI SUCCESS: The Proof is in Superior Results
Exclusive List Manager Boasts of RUF’s Household Clusters

Orlando, FL – List Management Services is the exclusive list manager of RUF High Performance lists, a series of lists based on consumer behavior & lifestyle propensities modeling consumer’s likely travel & tourism behaviors; statistically identified by their similarity of demographics and psychographics to consumers with survey-reported travel behavior. RUF High Performance Lists provide a unique solution that allows tourism marketers to target top travel-producing markets.

RUF’s perpetual success is due to its innovative approach to database intelligence. Their unique consumer segmentation is built from a rich array of data sources and represents years of extensive research, development and proven statistical science applied to a large universe of consumer data and high-value syndicated research data. By identifying households who are most likely to respond based on a customer analysis, these lists consistently produce outstanding results.

During a recent campaign, RUF helped Delta Queen (a steamboat river cruise company which offers themed river cruises), market to a new niche: Grandparents; their Children and their Grandchildren. Using the same RUF techniques applied to create the High Performance lists, analyses were conducted with the past-guest and prospect database. Through this targeted group of prospects, Delta Queen mailed 500,000 direct mail pieces. The response was outstanding and resulted in an impressive benefit to cost ratio of 8-to-1. As a continuation, Delta Queen is preparing for another promotional campaign in early 2006.

The success of RUF’s propriety household targeting system is attributed to data analytics that are applied to a large universe of consumer household data. These analytics are a combination of science and mathematics that yield considerable behavior propensity and can be applied to common marketing goals. Through RUF’s highly responsive consumer list, marketers can leverage data to achieve a superior ROI.

Lists can be selected by over 1900 behaviors, lifestyles, and brand preferences – with over 400 selects in travel & tourism and related leisure activities. Multiple consumer travel and leisure propensities can be combined to create your own customized selections.

About List Management Services
Founded in 1995, LMS is a leading provider of Direct Marketing Services; LMS delivers valuable tools to assist the marketer in accomplishing goals and objectives. Founded on a simple belief of providing unsurpassed service, LMS has proven that a combination of service and accuracy are invaluable to a marketing campaign. When you add in a value orientation plus complete dedication to customer satisfaction, you have the founding and perpetuating mission of LMS. For more information, visit:

About RUF
RUF Strategic Solutions has a history of proven success and delivers a full suite of marketing and business intelligence solutions designed to help organizations acquire new customers, retain existing customers, and develop one-to-one relationships to maximize profitability. RUF’s ability to integrate vast arrays of data, technology tools, and over 25 years of expertise empowers organizations with truly actionable and measurable intelligence. RUF Strategic Solutions is independently owned and operated. For more information, visit
Company: List Management Services
Contact Name: Todd Shamel
Contact Email:
Contact Phone: 1-800-257-5902

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