BETA Records' Recording Studio Combines Digital & Analog Technology

With the opening of the new BETA studio in the Los Angeles facilities of BETA Records (www.betarecords.com), the music community has a new home for creativity.

"We were very excited to launch our new recording studio with a week-long album session starring music industry legends, The Temptations," states Georg van Handel, BETA's CEO. "It was great watching the five vocalists interact, and when we brought in the horn section, things were really jumping in here."

The Temptations began on Motown Records and are now on New Door Records, a part of Universal Music Group. "Their track record since the 1960s has been astonishing," notes Chris Honetschlaeger, BETA President. "They have multiple Gold and Platinum records and four Grammy awards, so it was great to welcome them into our new studio."

Recording took place in the BETA studio for a solid week on the Temptations' new album entitled "Back to Front," scheduled for release on New Door/Universal on September 18. "We enjoyed the BETA team, and the studio is 1,500 square feet of sonic magic!" says Otis Williams, lead singer of The Temptations.

The BETA studio is equipped with the best of both worlds - digital and analog equipment. Utilizing the "all native" Mac/Logic/Apogee Symphony combo not only allows for the best A/D and D/A conversion, it also enables producers to patch into top-of-the-line outboard gear like GML, Manley, Universal Audio and much more.

"The new BETA Records studio begins with state-of-the-art recording and adds a lot of new technological aspects, such as video recording," notes Honetschlaeger, "enabling the simultaneous creation of a making-the-album video."

The studio, located off Sunset Blvd. in the heart of Hollywood, includes a video production room with green screen, interview room, DJ and Internet radio production areas, kitchen and guest room.

About BETA Records
BETA Records bridges digital distribution with traditional record label functions to launch independent artists in an upcoming social music community. With localized versions of the site in multiple countries and offering far more than just profile pages, indie musicians can reach a world-wide audience — and fans can have fun listening with their friends and making new ones.

View signed Temptations poster from the recording sessions (768×1178pixels):
www.betarecords.com/_images/press/temptation_poster.jpg
CAPTION: Legendary recording group, The Temptations, signed a classic poster, with the inscription, "Thanks for a great recording session at the BETA Studios."

Media Contact
Scott G | 818-223-8486 | scottg@betarecords.com