Kineo explains how clients gain from rapid e-learning

Rapid e-learning is now well established as a powerful means of achieving learning and business goals. It’s clearly different from ‘traditional e-learning’. How can clients benefit from the difference? Kineo explained how in a recent conference.

[ClickPress, Tue Aug 07 2007] Rapid e-learning has reached the point where it warrants its own e-learning conferences. E-learning Age organised such an event in London last month, inviting prominent members of the e-learning industry to step up and shed light on Rapid e-learning. .

As a partner in Kineo, the rapid e-learning leader, Mark Harrison has deep experience in brining rapid e-learning into organisation. Working with Kineo clients including Google, BP, Virgin Media and O2, Mark has defined rapid e-learning models and techniques to ensure these leading organisations are configured to get the best from rapid e-learning. That starts with an understanding of how rapid e-learning is different – and how it isn’t. The key differences and similarities are:

•Speed and cost of decisions: “Rapid e-learning goes faster – you have to be smarter and see what elements of the traditional models of e-learning development can be surgically removed from what has become a very bloated and glacial (i.e. slow) method of responding to what are often urgent training needs. Kineo has developed a pared-down development process that allows us to move considerably faster in response to training needs at lower cost”, Mark explained. As one of our clients put it, “Rapid e-learning means I can now say ‘yes’ to urgent training needs that would have had to be a ‘no’ in the past due to time and cost constraints.”

•Better tools: “One of the key differences lies in the tools and their ease of use, of course. These allow even relative IT novices to assemble perfectly usable pieces of interactive learning. So, it is no longer a game that only the experts can play.

•What’s not different? The fundamentals of engaging learning design, quality script and effective media remain core to the development process. Mark explained: “This is where the real change lies, and the real challenge. It may be easy technically but, if your learning design is not effective, then it won’t be much more than a clever PowerPoint. ‘Garbage in’ will always lead to ‘garbage out’.”

•Better templates help: “You can’t compromise on the fundamentals, but you can develop templates and structures to build in great design from the start – that’s what we’ve done for our clients, and it enables them to move significantly faster in development”, Mark explained. As a client at Cable & Wireless put it, “With Kineo's approach, we've been able to respond quickly and efficiently to business and customer requirements. Rapid e-learning is not an excuse to compromise on learning design - and with this approach, we haven't.”

Mark Harrison’s presentation is available at:

Learn more about how Kineo can help you secure rapid e-learning benefits, as we’ve done for Google, BP, Mark & Spencer and many others at

About Kineo

Kineo, the leading rapid e-learning company, has enabled organisations including Cable & Wireless, Marks & Spencer, BP and Virgin Media to introduce rapid e-learning, driving down cost and increasing speed of response to business critical needs.

Our services include:
•Rapid e-learning consultancy on how to get rapid e-learning into your organisation
•Rapid e-learning development to deliver effective e-learning at speed
•Rapid capability building to bring design and development skills into teams
•Rapid e-learning support services and hosting
•Rapid guides, tools, resources, and Flatpacks available at the Rapid E-learning Store

Founded in November 2005 by Matthew Fox, Mark Harrison, Steve Rayson and Stephen Walsh, Kineo is a limited liability partnership with offices in Brighton.

We have a press centre for journalists on our website and are always happy to help with stories and provide commentary on the latest developments in e-learning and blended learning. Our Knowledge Centre provides monthly updates on the latest in learning. More at the Kineo website.

For further information, contact:
Stephen Walsh 07799 064026
Registered Office:
7 Orange Row, Brighton, BN1 1UQ

Company: Kineo

Contact Name: steverayson

Contact Email:

Contact Phone: 0870 3830003

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