reveal drivers are only swayed by price in the hunt for the best car insurance deals

Published: Tue Jul 26 2011's latest survey has found that consumers use price-comparison sites purely because they help slash insurance bills with the minimum of hassle.

More than half of the survey's 2,600 respondents said that special offers such as cashback or vouchers had absolutely no bearing on their decision to use a comparison site. A further 40 per cent said the only kind of marketing incentive that would appeal to them was some form of discount on their premiums.

Head of car insurance at, Gareth Kloet, said: "When it comes to car insurance, consumers aren't necessarily loyal, so price is key. That's why using a price comparison site is so important, it gives drivers the opportunity to compare not only price but a range of features. So you can either opt for the cheapest or the best value for money. With, the price you see is the price you pay."

When it came to choosing an insurer, three-quarters of consumers said the only thing that would cause them to switch providers was a cheaper price. Around 15 per cent said they would move to a new company purely because it was a trusted brand, while just 9 per cent said they would switch if the new insurer offered extras such as free breakdown cover.

Unsurprisingly, price was the number one reason respondents gave for using price-comparison sites – more than 90 per cent cited this as a major factor in using these services, and 40 per cent also said they appreciated the fact the sites saved them so much time in their search for the best value cover.
About was the UK's first price comparison site for car insurance. is one of the biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include electricity prices, home insurance, travel insurance, van insurance, breakdown cover and to compare utilities, as well as financial services products including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.'s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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