Australia & New Zealand poised to get smarter

From: Frost & Sullivan
Published: Mon Oct 10 2005

Sydney, Australia - October 10, 2005 - The Australian and New Zealand smart card markets is poised to experience growth in the very near future - driven by the migration of banks toward becoming EMV (Europay, Mastercard, Visa) compliant by 2006.

The establishment of multi-application smart cards and the associated sharing of costs among market participants are projected to lead to a critical mass that would increase the uptake of smart cards here.
The smart cards market in Australia and New Zealand has been lagging behind neighboring Asian countries. The high cost of smart cards when compared to other automatic identification data capture technologies being the main barrier to higher uptake of the product. In addition, the lack of standards and the interoperability across both systems and state boundaries have contributed to the slow uptake of smart cards.

However, the adoption of smart cards in Australia and New Zealand will gain speed as governments and corporate entities deploy a wealth of projects ranging from telecommunications, banking, e-commerce, and healthcare. In addition, card transactions are progressively displacing cash and cheques as the preferred payment methods in Australia and New Zealand.

To learn more and to get an overview of the smart cards market in Australia and New Zealand, forecasts and estimates of the unit shipments for applications, current projects and future trends, Frost & Sullivan is pleased to bring you exclusive insights at an analyst briefing on Thursday October 13, 2005 at 1:00pm AEST (Sydney).

Those interested in participating in the web/tele-conference should send an email to Sharmin Jassal at with the following information: your full name, media/company name, telephone number and e-mail address. Upon receipt of the above information, the registration, web link, dial-in number and pass code details for the live briefing will be emailed to you.

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