Echelon enrols a non-executive director

Alistair Morrison who, as managing director of learning content producer Skillchange Systems, was one of the leaders of the UK’s embryonic e-learning industry in the 1990s, has joined the consultancy-led publishing house, Echelon - www.echelonlearning.co.uk - as a non-executive director.

Morrison, previously an operational board director at defence and space specialists Vega plc and later marketing director at the specialist research and training company, Lorien Customer Focus (LCF), part of Lorien plc, will be making his industry contacts and considerable marketing experience available to Echelon.

"Echelon focuses on helping organisations to develop to their full potential," said Echelon director David Hill, "In particular, we do this through e-publishing, notably in enabling companies to make best use of their knowledge and information by using professional publishing techniques to store, display and enable search for this material on a just-in-time basis on the intranet and by supporting this resource with selected learning from Echelon’s own virtual library www.learningmatters.com.

Our publishing services include content managing the production of specialist materials and on-line tracking tools so that professional bodies can offer CPD resources and an electronic log to their worldwide membership via the web.," he added. "We are looking to Alistair to help us to cement our working relationships with our existing clients and help us to forge links with new customers too."

In addition, Echelon’s learning design consultancy division has been working with London and Continental Railways (LCR) to recruit, select and train the numbers and calibre of station staff necessary to help build an impressive reputation for customer service and care. Echelon with the support of actors from Characters Drama Based Learning Ltd assessed the 1,570 job applicants, recruited the successful ones and helped train them in customer care techniques.

Morrison commented: "Echelon’s broad range of publishing and consultancy services makes it unique in today’s marketplace. With access to appropriate knowledge - and the management of that knowledge - so important in terms of attaining a competitive advantage, Echelon has a highly valuable business proposition.

"I’m looking forward to the challenge of helping Echelon attain its rightful pre-eminent position in the UK’s corporate learning and development sector," he added.

Further information from www.echelonlearning.co.uk

ends

Pictures are available on request from Bob Little Press & PR (tel 01727 860405; email bob.little@dial.pipex.com)

Media contact: Peter Muir Tel + 44 (0)1296 715228; Email: echelon@pmpr.co.uk

Sales contact: David Hill Tel + 44 (0)20 8568 1500; Email: david@echelonl.com


About Echelon Learning Ltd

Echelon Learning is a consultancy-led publishing house that integrates electronically-delivered knowledge and learning into the development of management skills and business performance.

Echelon Consulting spearheads the company’s service with the development of new content in meeting clients’ requirements. This is usually derived from analysing employee knowledge and learning needs captured during client learning programmes.

Where appropriate, Echelon Publishing then offers this new content to a wider audience by publishing the material in generic format. This is made available in the form of easy to use ‘learning nuggets’ and is complimented with business development information licensed exclusively from one of the market’s best-known providers, Bloomsbury.

Echelon e-Learning provides the electronic systems which enable content to be published, distributed and usage tracked, and offers work-based solutions to a global audience. Echelon’s blended learning based on a bespoke site populated with material selected to support specific courses, builds knowledge prior to the event and refreshes application when back at the desk.

About Echelon Publishing
Echelon technologies help organisations place solutions at people’s fingertips, whether solving everyday business and work-related problems or helping gain qualifications and continued professional development.
Echelon:
• Has a content management system enabling informational or learning material to be developed or converted into XML so that it can be published and distributed in text and/or via the web.
• Has a learning management system to provide ready access via the web to highly structured information, which is easily searched and retrieved, and whose usage can be tracked and learning logged.
• Publishes and/or reformats content for professional bodies and commercial organisations to help students and employees maintain or develop requisite skills throughout their careers.
• Supports people from the outset of their careers in working with professional bodies to develop and deliver the learning content required by students in preparing for examination.
• Frees up the knowledge and learning contained within a business so that people have ready access to these resources in helping them to solve problems or develop their careers.
• Works with a number of blue chip organisations and professional bodies.