Watch & Jewellery Sales Set To Rocket As Eid Approaches

The sales of watches and jewellery are set to shoot up in the Middle East region as the festival of Eid approaches according to world-leading watch & jewellery house Van Cleef & Arpels.

"The sales of watch and jewellery in this region tend to accelerate and most high-end jewellers and watch dealers stock up on inventory driven by strong sales ahead of the Eid holidays," said Stephane De Palmas, Director of Van Cleef & Arpels.

He noted that the festive season bodes well for watch retailers and jewellers and revitalises sales on a prolonged basis all the way to the Christmas and year-end holidays thereby sustaining strong demand for watches and jewellery particularly in the premium-end segment till the year-end.

Van Cleef & Arpels is using the festive season to launch a new collection of exclusive watches with a floral theme namely Flowers of Time with Socrate, Marguerite and Lotus as its motifs. Each of these watches is ultra-refined and glamorous and set in gold, diamonds and precious stones. The meticulous craftsmanship inside is matched by the luxury of every detail to evoke dazzling sophistication.

Van Cleef & Arpels is a jewellery house known for its intricate, classic and stunning designs. Every piece of jewellery involves painstaking work as Van Cleef & Arpels have literally mastered the art of jewellery through an eye for ingenious detail, sophisticated mechanisms and well kept secrets such as telling time with a delicate touch of a flower's petal or a leaf set with jewels.

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