partners with road safety charity, Brake

Published: Thu Nov 10 2011 is partnering with the road safety charity Brake, joining forces against menaces on the UK's roads. Brake's research shows that five people are killed and a further 65 seriously injured on UK roads every day.

Brake exists to make Britain's road safer and by lobbying the government the charity has enticed thousands of people to petition for new road safety laws. This new partnership with will strengthen Brake's on-going campaigns to improve road safety in the UK, helping to combat serious issues such as drug driving, drink driving and reckless motoring.

Earlier this year, discovered that 70% of drivers don't think enough is being done about drug driving and 71% want to see the government do more to combat it. These are the type of issues the two organisations will campaign on in coming months.

As part of the partnership, will sponsor Brake's e-bulletins and campaigns as well as launching a joint campaign in the New Year.By providing support and working together with Brake, hopes to see an improvement in road safety legislation and enforcement and overall better driving and safer roads.

Road safety is an issue which has put at the core of its business. In November 2010, the comparison website was involved in the Transport Select Committee's investigation behind the causes of soaring car insurance costs. believes that better driving will reduce incident rates and claims, which will lower car insurance premiums for all drivers in the long-term which will hopefully create better driving and safer roads as a result.

Katie Shephard, spokesperson for Brake, says: "Brake is delighted that has chosen to support Brake this year and made a donation to the charity to support our cause. By supporting Brake, is helping to raise awareness about road safety and every penny donated will go towards Brake's work supporting families affected by road crashes."

Gareth Kloet, Head of Car Insurance at says:" recognises the importance of road safety and has supported many of Brakes campaigns, including the graduated driving licence. We were overwhelmed by the response from motorists and look forward to similarly heavyweight will be working closely with Brake with the run up to Road Safety Week and throughout next year we will be supporting Brake on a number of road safety issues as well as unveiling our own campaign in partnership with Brake."

About was the UK's first site for car insurance comparison. is one of the UK's biggest and most popular price comparison service. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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