launches exclusive motor brand Pink Pound

Published: Mon Nov 14 2011 has launched an exclusive motor brand called 'Pink Pound' on its insurance panel.

Pink Pound Insurance is a division of Right Choice Insurance Brokers specifically set up for gay and lesbian customers and cannot be found on any other major comparison site.

Every customer has the right to get a fair chance at getting car insurance and, with its relationship with Pink Pound, allows every customer to be treated individually. The launch of the exclusive brand allows homosexual couples to get auto insurance discounts just like other couples.

'Pink Pound' insurance takes customers individual situations to identify ways of reducing their premiums, to obtain competitive rates, using some gay specific schemes whilst at the same time giving the most professional service.

Mike Joseph, Managing Director of Pink Pound said: "Pink Pound insurance was created to give the LGBT community the product, pricing and personal service that is lacking from most standard offerings.

"At Pink pound we have negotiated some fantastic premiums with our specialist panel of insurers and see as the ideal partner to ensure that this brand reaches the maximum number of potential customers as possible. Whilst further enhancing’s commitment to provide a specialist quote for every client, from every back ground with any specific needs."

Gareth Kloet, Head of Car Insurance at continued: "Adding Pink Pound to the ever increasing number of insurers that we compare prices for is a great result. We do not discriminate against anyone as it's all about getting the right cover at the right cost and insuring that everyone has an equal opportunity in getting these deals."

About is one of the UK's biggest and most popular car insurance price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance. Specialist motor cover comparison also includes budget car insurance, kit car insurance and European car insurance. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the FSA.

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