How to get labeled as a Smart Thinker this Christmas

From: Kingswood Marketing
Published: Mon Nov 07 2005

This year, that task could become a lot lighter thanks to a simple high-tech solution, aptly named the Smart Label Printer (SLP), developed by Business and home/office products supplier Seiko Instruments.

If you do not have all those addresses together in one place, the SLP is certainly an easy place to store them, but one of its biggest benefits is that it prints labels, one at a time, from a roll - so you no longer have to keep feeding a large sheet in to the printer to get just one small address label.

And if you want really "smart" labels, featuring your company logo or personal motif or a neat message, then the SLP has the software to do that too, with a range of graphic and distinctive options.

The new SLP 410, 420 and 430 Smart Label Printers, which were launched in September this year, have a sleek, attractive design and also support Mac users, for the first time.

"Building on the ease-of-use of their earlier counterparts, Seiko Instruments’ new Smart Label Printers are ideal for a variety of applications around the office or at home," said Dennis Cox, director of sales and marketing, Business and Home/Office Products Division, Seiko Instruments. "They allow you to create one label at a time not only for envelopes and parcels, but also for files, storage boxes, floppy or Zip disks, video cassettes, 35 mm slides, bar codes and a variety of other office and home applications, including nametags and ID badges for trade shows, conferences, parties and other business or social events."

Administrative personnel in virtually any professional setting, from small businesses to large corporations, and across many vertical industries – healthcare/medical, legal, accounting, banking/finance, government, hospitality, education and real estate – will find using Seiko Instruments SLPs convenient.

The new desktop printers have a small footprint and fit neatly on the desk, within reach of the user, so that there is no need to walk to a centralized printer. Because one label can be created and printed on an as-needed basis, costs are kept down, the process is efficient and there are no wasted sheets of labels. Direct thermal printing technology also eliminates the need for expensive inks, ribbons or toner.

For those in larger office environments who prefer to hook the printer up to the company network, each SLP is equipped with a USB and serial connection built-in.

Each Seiko Instruments printer comes complete with Smart Label Software for fast, easy production of custom labels. A variety of fonts and graphics can be added. In addition, customized formats, complete with company logo and a post office-approved bar code, can easily be prepared.

The SmartCapture™ feature lets the user instantly "grab" an address or other text from standard desktop computing applications, such as Word, Act!, Goldmine, Palm Desktop and Outlook. No typing is required.

Operating System Compatibility
Seiko Instruments Smart Label Printers are compatible with Windows 2000, Windows XP, Mac OS® 10.2 and higher, Power Macintosh® G3/G4 and iMac™, making printing labels from virtually any Windows or Mac application quick and easy.

Pricing, Availability & Distribution
The new Seiko Instruments Smart Label Printer models are now available in the UK. VARs, integrators and resellers can place orders through leading national computer products distributors, such as Ingram Micro, Seiko UK and Northamber. They will also be available from leading mail order and online dealers, such as Misco, PC World Business and The SLP 410 will sell for an estimated street price (ESP) of £64; the SLP 420 for £74; and the SLP 430 will carry an ESP of £109. These prices exclude VAT.

About Seiko Instruments
Seiko Instruments’ Business and Home/Office Products Division produces end user products designed to enhance productivity in small business, home office and a variety of industry settings. The company’s products are sold through computer dealers, office and computer superstores, mail order and online catalogues in Europe, the Americas, Australia and South Africa. For more information, visit the company web site at
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UK Media Contact:
Paul Calderwood
Kingswood Public Relations
Tel 020 8763 2241

Company: Kingswood Marketing
Contact Name: Paul Calderwood
Contact Email:
Contact Phone: 020 8763 2241

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