Marketing and Advertising Donkeys ... Shoot 'Em If You Got 'Em

B2B Humor Zings Marketing and Advertising Inanities

NEW YORK, NY -- 11/07/2005 -- Cincom's award-winning Expert Access e-zine provides some hilarious and irreverent B2B humor and objective real-world business advice on how to win in today's complex sales environment with its latest feature article titled " Marketing and Advertising Donkeys ... Shoot 'Em If You Got 'Em."

In an interview with award-winning advertising, marketing and creative impresario, Ken Sutherland, who's won numerous awards for marketing, advertising, and music, including: four Clios, more than 300 Gold Addys, and the London International Advertising Award, you travel into the weird, creative world of marketing and advertising, get behind the processes, into the thinking, learn how to avoid or at least make some sense of the marketing and advertising side of the complex sale and best of all, see the screw-ups.

It's one in a remarkable string of continuing "Shoot the Donkey" stories that provide a unique, often tongue-in-cheek, irreverent look at the current complex sales and business environment.

The "Shoot the Donkey" stories focus on remarkable people who take decisive actions to fulfill their mission whatever it is, in their life of business or business of life.

What Is Cincom's Expert Access?

Cincom's Expert Access is a free, award-winning biweekly e-publication with approximately 86,000 subscribers in 49 countries, Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, services or occasionally have a B2B laugh.

Why Is Cincom's Expert Access E-zine Different?

Cincom, in addition to its vast internal technology expert base, has recruited and partnered with some truly brilliant and forward-thinking technology analysts to participate in its "Ask the Expert" program. One of the unique aspects of Expert Access is the ability for subscribers to ask "experts" for feedback/answers to questions revolving around innovative business strategies and technologies. Some of the truly visionary and world-class technology, marketing, and sales experts that have contributed include:

-- Al Ries, author of "The Fall of Advertising and the Rise of PR,"

-- Dave Stein, best-selling business author of "How Winners Sell,"

-- Donald Sull, Harvard Professor and author of "Revival of the Fittest,"

-- Skip Press, author of over 20 books including "How to Write What You Want and Sell What You Write," and a host of others,

-- Dr. Paul Pearsall, international best-selling author of "The Beethoven Factor,"

-- David Meerman Scott, author of "Cashing In With Content," and

-- Robert McKee, Hollywood guru and author of "Story."

About Cincom

For nearly 40 years, Cincom's software and services have helped thousands of clients worldwide simplify the management of complex business processes. Cincom specializes in the five areas of business where simplification brings the greatest value to managers who want to grow revenue, control costs, minimize risk, and achieve rapid ROI better than their competitors.

Cincom serves thousands of clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron Manufacturing, Siemens, Rockwell Automation, and Trane.

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com, or visit the company's website at www.cincom.com.

CINCOM and The World's Most Experienced Software Company are registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.

© 2005 Cincom Systems, Inc.
All Rights Reserved


Media Contact:
Steve Kayser
Public Relations Manager
Cincom Systems, Inc.
513.612.2348
skayser@cincom.com