says shoppers are being adventurous this Christmas

From: Boots
Published: Thu Dec 13 2007

From the online Christmas sales achieved so far this year, is noticing that people are being more adventurous with their gifting this year and that many recipients are going to be pleasantly surprised on Christmas morning.

While ‘’ has thousands of Christmas gifts available, from traditional items through to some more adventurous offerings, they have already reported that they are seeing definite trends for this year’s gifts coming through. Boots thinks there are going to be some happy people opening their stockings this Christmas Day, with unusual and innovative presents being bought in the run-up to Christmas.

Gadgets and gizmos are proving incredibly popular with ipods being one of the top sellers this year. This trend for technology continues in the emotive area of photos; Christmas is a time for families and can be a time to capture the moment and shoppers have cottoned onto this with the new digital photo frames flying off the ‘virtual shelves’, along with digital cameras.

In addition to gadgets, ‘experiences’ are proving popular this year, maybe a sign that people are looking for gifts that will go down in posterity as well as the material items. Some of the favourite gift experiences include Adopting a Vine or Name A Star, as well as the more giving gifts such as Adopt a Tiger or Dedicate a Tree.

Even in the more traditional areas such as beauty, perfumes and foodie gifts, people are going for the more creative options, for example, looking at niche beauty brands as well as the more usual names and fun food gifts, such as the Prima Drinks Fountain, rather than a standard box of chocolates.

About Boots
Boots is the UK’s leading health, beauty and toiletries retailer, with thousands of gifts from prestigious brands, as well as exclusive lines that can’t be found anywhere else, either on the high street or online.

Boots The Chemists' Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of is the trading name of Direct Limited (VAT No. 116 3001 29), a subsidiary of Boots Group PLC. All other information and advice on is the responsibility of Direct Limited.

Boots PR Contact:
Carrie Eames
PR Manager
Boots The Chemists
D90W WG14
Thane Road
NG90 1BS
Tel: 0115 959 5995

Company: Boots
Contact Name: Carrie Eames
Contact Email:
Contact Phone: 0115 959 5995

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