Trainer1 revises Institute’s e-learning materials

From: Trainer1
Published: Wed Dec 19 2007

The Institute of Direct Marketing (IDM) has commissioned Trainer1, one of the UK’s leading independent e-learning specialists, to update e-learning materials relating to its professional qualifications programme - leading to both ‘diploma’ and ‘certificate’ level qualifications.

According to Trainer1’s Neil Lasher: "Some two years ago, Trainer1 was commissioned to produce a significant volume of e-learning material for two of the IDM’s widely respected marketing qualifications. We are now being asked to revise and update these materials in the light of current marketing trends and developments in practice."

Neil Morris, the IDM’s deputy managing director, commented: "It’s important for the overall health of ‘UK plc’ that, in today’s fast-moving business world, we give as many people as possible the opportunity to learn the techniques of direct, data and digital marketing – and that means making these available via e-learning materials as well as via more traditional methods of tuition.

"We are delighted that Trainer1, with its many years of e-learning development expertise, is helping us to revise these learning materials, keeping them up-to-date and relevant to modern marketing methods and practices."


Notes for Editors:

About the IDM

The Institute of Direct Marketing (IDM), based in Teddington, Middlesex, is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.

The IDM is alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices. Promoting best practice, the IDM works to increase marketing’s contribution to business, while reducing its cost through:
• assisting the lifetime professional development of those engaged in direct and digital marketing
• providing leading-edge information, education, training and guidance
• setting and promoting global standards of professionalism
Further information from:

About Trainer1 (

Trainer1 is one of the UK's and leading independent e-learning specialists, established in 1992.

Being 'Vendor Neutral', it assists customers to choose from the best available products to achieve their goals - offering many competing tools in the e-learning market. These tools deal with Authoring, Management and Content Production.

Trainer1 offers a range of services to provide an end-to-end e-learning solution, including a number of training courses in design, development and content production, as well as a full production service for bespoke development.

Further information from:
Trainer1 Offices and HQ located at 26 Kimberley Court, Kimberley Road, London NW6 7SL
USA Satellite office is located at Trainer1 House, 331 Little Creek Drive, Nazareth, PA 18064
Neil Lasher, Trainer1, +44 (0) 20 7624 4844
From USA: 1-888-4T1-4CSL (1-888-481-4275);
Bob Little, Bob Little Press & PR, +44 (0) 1727 860405
Company: Trainer1
Contact Name: Bob Little
Contact Email:
Contact Phone: 00 44 (0) 1727 860405

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