Logan Tod raises its game with Kitbag account win

From: Logan Tod
Published: Mon Nov 14 2005

The web agency will improve efficiency and effectiveness for Kitbag’s online business, aiming to increase the number of orders, as well as the value of the average order.

Logan Tod will assess the effectiveness of the eight Kitbag online stores, as well as develop strategies to improve the conversion rate of each site.

Matthew Tod, CEO of Logan Tod, says: "Our experience with other retail clients has shown that refining the checkout process and internal search is crucial to improving conversion rates and ultimately generating sales.

"But improving search and sales is only part of the process. Immediate impact can be achieved by refining navigation and functionality based on our interpretation of web analytics tools. Working closely with the Kitbag team, we will develop clear recommendations and strategies. And given the broad range of brands and the wide geographic reach of Kitbag, small changes to the site will have a big impact on sales and return on investment."

Kitbag provides customers with a wide variety of official merchandise from the world’s top sports brands, including licensed international and domestic kits, replica and retro shirts and sporting souvenirs. The company is well known for supplying kit from big-name football clubs such as Manchester United, Barcelona, Celtic and Chelsea, as well as sportswear companies, Nike and Reebok.

Ray Evans, Commercial Director of Kitbag, aims to make Kitbag’s already successful online sports store even more effective and customer friendly: "Kitbag’s site traffic makes for impressive reading; we are certainly driving customers to our online stores. The challenge now, is to refine the customer journey from first visit to checkout. Logan Tod’s expertise with online retailers and understanding of consumers will guide us through this process: helping more visitors become customers – more effortlessly, more frequently and more efficiently."

The total UK sports goods market is worth over £4.5 billion and has grown over 25% since 1999*(Source: Mintel). Of this, 75% of this was accounted for by clothing and footwear, which is Kitbag’s key market. The football replica kit market, of which Kitbag is also a major player, has been a key driver of this growth, with the market estimated to be worth more than £200 million per year.

Editor’s notes

About Logan Tod & Co
Logan Tod & Co is an independent web agency, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharpes Bedrooms, Littlewoods, Adept Scientific and Yes Car.



Katy Howell
immediate future Ltd.
0845 408 2031
Company: Logan Tod
Contact Name: Katy Howell
Contact Email: pressoffice@immediatefuture.co.uk
Contact Phone: 0845 408 2031

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