Premier Farnell Cites Endeca Search and Navigation as Key Factor in Dramatic Online Sales Growth

From: Kingswood Marketing
Published: Tue Nov 15 2005

LONDON, 16 November, 2005 – Endeca, the leading provider of Guided Navigation®, Search and Analysis solutions, announced today that Premier Farnell PLC (LSE:pf) has cited its best-in-class Endeca search, navigation and merchandising solution as a major factor in the company’s dramatic 32 percent-plus, year-over-year, online sales growth in the first half of 2005.

Rob Knight, group e-commerce director at Premier Farnell said, "The search engine has been very well received by customers and it is reflected in business growth. Web sales in our European and Asian business grew 41 percent in the first half of 2005. E-commerce is now in excess of 18.5 percent the overall Premier Farnell marketing and distribution business."

Premier Farnell, the global marketer and distributor of electronic, maintenance, repair and operations and specialist products and services, selected and deployed the Endeca solution across its worldwide online sales channels in 2004 to give customers simple yet powerful tools to explore, find and purchase products from its online catalogues.

According to recent research conducted by Premier Farnell, the advanced features and capabilities of the Endeca solution account for five of the top nine overall Web site attributes considered most important by its online customers.

Premier Farnell’s search engine is available on the company’s Farnell InOne ( and CPC Web sites (, which serve UK, Europe and Asia Pacific, as well as US-based Newark InOne (formerly known as Newark Electronics; (

With an extremely large and diverse product catalogue, as well as related product and technical documents, Premier Farnell faced a substantial – and fairly common – product information challenge: How to provide customers with a quick and easy means of exploring and finding highly specific products among millions of possible options. For example, the Newark InOne catalogue includes 2.6 million unique products, each described by an average of 30 different attributes. Compounding this challenge is the need to provide these new search solutions in 21 country and eight language combinations.

Rob Knight said. "All platforms come with some type of search technology. We used basic technology at first and then moved to a more advanced third-party product. But we knew all along we needed something much more powerful. Our customers need to quickly find and select products intelligently by technical need or specification, not just by part numbers."

With Endeca’s product catalogue search solutions, Premier Farnell is benefiting from:

 Integrated search and browsing: Guided Navigation dynamically categorises products by common characteristics and attributes, creating intuitive navigation links for exploring information of interest and honing search results; integrates two most common ways of finding information into single, seamless experience; greatly reduces site and catalogue management

 One catalogue, many views: Custom Catalogues feature eliminates overhead associated with building and maintaining custom versions of the product catalogues; create thousands of unique, customer-specific views of a single master catalogue; provides distinct products, pricing and even custom branding for each unique business customer

 Dynamic product and content promotion: Dynamic Merchandising and Content Spotlighting capabilities facilitate cross-sell, up-sell and promotional opportunities specific to the individual’s shopping session; leverages intuitive management tools to create, test and measure business rules that trigger product and content callouts

 Multilingual Support: Allows businesses to deploy Endeca Search and Guided Navigation solutions in any of 250 languages

 Integration of Contextual Content: Leverages Endeca’s innate ability to integrate structured and unstructured content to offer related product datasheets, in the form of PDF files; gives customers the ability to search beyond parts and components, providing context and offering better support to new and existing customers

The result is a smooth-running online catalogue and eProcurement system, which has enabled even more rapid growth in Premier Farnell's e-commerce operations.

"Premier Farnell offers a classic example of the challenges faced by successful global, distributors as they attempt to carve out and optimise the online channel," said Steve Papa, founder and chairman of Endeca. "By working closely with Premier Farnell and by leveraging proven search applications and the combined experience of our Customer Solutions team, Endeca delivered a solution that is driving real business results for our customer."

Endeca Manufacturing & Distribution Search Solutions
The direct result of extensive work with dozens of leading manufacturers, suppliers and business-to-business cataloguers, like John Deere, Arrow Electronics, Brady, Cabot Corporation, CDW, IBM, Mouser Electronics, and Sigma Aldrich, Endeca’s Manufacturing & Distribution Search Solutions combine proven information retrieval applications with vertical services expertise. The solutions help manufacturers and suppliers boost parts reuse and strategic sourcing initiatives, improve customer service, drive online sales, and reduce costs by making it easier for people to find products, parts and components information. These include Product Data Navigator Solutions, Product Catalogue Search Solutions, and Website Search and Navigation Solutions, all powered by Endeca’s next-generation search and Guided Navigation platform.

About Endeca
Endeca’s award-winning Guided Navigation, Enterprise Search, and Analysis solutions help organizations integrate, discover, and navigate enterprise data to solve business problems associated with information overload. Endeca’s customers include a wide range of enterprises, including retailers (Barnes & Noble, The Home Depot, Wal-Mart); financial services (Bank of America, MFS Investment Management, Putnam Investments); manufacturing and distribution (IBM, Arrow Electronics, and John Deere); media and publishing (World Book, The McClatchy Company and IHS) and government (the Library of Congress, NASA, and the National Cancer Institute). Endeca is a private company headquartered in Cambridge, MA. More information: or

About Premier Farnell

Premier Farnell plc markets and distributes electronic and MRO specialist products and services throughout the UK, Europe, North America and Asia Pacific. It is a market-focused, customer-responsive organisation that combines traditional distribution skills with technologically advanced, proactive marketing disciplines. Premier Farnell is a leader and innovator in eBusiness, with world-class tailored eProcurement solutions at the top end of its capabilities, designed with larger companies in mind. Premier Farnell specialises in servicing the needs of its customers for small orders combined with high added-value, tailored services, often for research and design, manufacturing and maintenance, repair and operations activities across virtually every industry. A multi-channel organisation, Premier Farnell is precisely aligned to the needs of its customers, giving them complete flexibility and choice.
 Premier Farnell operates in 21 countries and trades in over 100, with 5,000 employees worldwide
 The Group has a database of over 2 million customer contacts worldwide
 Premier Farnell links over 3,000 suppliers to their markets, has a range of over 400,000 products and access to 4.3 million more
 Listed on the London Exchange, Premier Farnell recorded an operating profit for the year ended 1st February 2005 of £73.8million on sales of £776.7 million
 Companies within the Premier Farnell Group include Farnell InOne, CPC, BuckHickman InOne, Kent, Newark InOne (USA), MCM, an InOne company (USA) and Akron Brass (USA)

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Endeca, Endeca InFront, Endeca Navigation Engine and Guided Navigation are registered trademarks, and Endeca ProFind and Endeca Latitude are trademarks of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.

In UK - Paul Calderwood
Kingswood Public Relations
020 8763 2241

In USA - Craig VerColen

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