reports 'Dancing on Ice' outselling 'The X Factor'

Published: Fri Dec 23 2011, the website tour consolidator, has revealed that not only has the recent series of 'The X Factor' been trounced in the battle for viewers against rival 'Strictly Come Dancing', but it looks like popularity for 'The X Factor Live Tour' is also waning with more people searching for packages to this year's 'Dancing On Ice Live Tour' before the current series has even been aired.

Although the celebrity line-up for the new series of 'Dancing On Ice' has not yet been revealed, has noticed an increase in traffic to the website (between October to date) from customers looking for packages to the 'Dancing On Ice Live Tour 2012' with approximately 4495 visits compared to only 251 for The 'X Factor Live Tour' and 995 visits for the 'Strictly Come Dancing tour'.

Needless to say these figures are going to come as a blow for 'The X Factor' as it struggled throughout its current season to attract viewers with more and more people switching off and turning to its rival reality shows instead. Even a new judging panel including the likes of Gary Barlow and Kelly Rowland and other changes to the competition could not stop the live 'X Factor' final losing almost 4m viewers compared to 2010 when over 17.2 million tuned in to see Matt Cardle be crowned X Factor champ. This year's competition, won by girl group Little Mix, averaged 12.9 million viewers which worked out at a 44% share of the audience. If viewers from ITV+1 are also included then this would increase to an average of 13.1 million. Around 10.9 million viewers tuned in for the semi-final of 'Strictly Come Dancing' and on three separate occasions it edged out in front while 'The X Factor's' figures have fallen by 1.5 million year on year.

Rachel Jones, Online PR & Marketing Co-ordinator at, said: "We thought that with a new panel of judges and a few changes to the competition would have ‘The X Factor’ trouncing all other reality shows but it would appear that this is not the case. It's amazing to think that although 'Dancing on Ice' hasn't even hit our screens yet, there is an increased interest in searches for coach packages to see the live show. We can't put our finger on why exactly the show is more popular this year, maybe our customers know something we don't about who will be appearing in this year's line-up that has encouraged this interest - who knows."

To add a further blow, the winners single by Little Mix has achieved the worst first week of sales for an ‘X Factor's’ winning song since 2004. The single sold only 210,000 copies which is less than half of last year's winner Matt Cardle's first week tally of 439,000. The group also finished behind 2007's little-remembered winner Leon Jackson who managed to shift nearly 276,000 copies of 'When You Believe'.

Rachel concluded: "The tell-tale signs are there of the waning popularity of 'The X Factor' compared to the success of 'Strictly Come Dancing' this year. When you think about it, 'Strictly Come Dancing' got it spot on with the casting of three larger-than-life characters in the shape of Russell Grant, Nancy Dell'Olio and Robbie Savage, not to mention Edwina Currie. Perhaps it's the old-fashioned charm that makes 'Strictly…' and 'Dancing on Ice' so successful in comparison to their commercialised rival 'The X Factor'."

About is a consolidation of national and regional tour operators creating a diverse choice of UK, European and worldwide touring holidays including New Year breaks and Christmas breaks, coach holidays, day trips, mini cruises and holidays by air to many exciting destinations. All have live availability and offer the customer the opportunity to book online, 24 hours a day, 7 days a week. features over 35 operators, including Cosmos holidays, Travelsphere and Leger Holidays.

PR contact:
Rachel Jones
14 New Hythe Lane
ME20 6AB
01732 879138
Contact Name: Rachel Jones
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Contact Phone: 01732 879138

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